India MICE Awards to debut in Delhi on Nov 27

To honour the achievers of the meetings, incentive, conferences and exhibitions (MICE) industry, India MICE Awards, the first-of-its-kind, will debut in New Delhi on November 27. The glamorous event will be held at The Lalit New Delhi and will be attended

Marking its debut, the India MICE Awards will be a formal black-tie ceremony, aimed at recognising the achievements and contribution made by the MICE industry players in boosting the tourism and hospitality industry in India. The awards are supported by Ministry of Tourism, Government of India, and other esteemed trade bodies.

MICE tourism continues to be one of the major revenue spinners of modern times. The concept of MICE ( Meetings, Incentives, Conferencing and Exhibiions) tourism is the result of globalisation and economic reforms.

Currently, MICE tourism targets the high volume travellers who travel for attaining specific professional objectives. As per the World Tourism Organisation there will be ten billion international travellers by 2020. It is estimated that business travel accounts for approximately 14 per cent of all international travel.

Gunjan Sabikhi, Convener, India MICE Awards points out that the MICE industry in India is a big revenue earner and contributes a major share to the tourism and hospitality industry of the country. The industry has evolved a great deal over the last few years and has become so big that it is unmissable on the global map of the events industry. Sabikhi says, “Without the efforts of the various people associated with it, I don't think the industry would have reached where it has now. India MICE Awards is a token of appreciation, more than mere acknowledgment, of the dedication and toil that people of the industry have put in. We are hosting these awards for the first time at The Lalit New Delhi. One of the best hotels in Delhi, it has great convention facilities and will reiterate the state-of-the-art facilities India has to offer for various MICE events. We have got an overwhelming response and I am sure the show is going to be a great success.”

The award statuette, Maya celebrates the grandeur of the MICE industry. It imbibes the best representing the power to change the industry.

Based on an online voting system, the winners will be awarded after a thorough jury analysis of the voting, making the awards fair and unbiased. “With so many people putting their trust in the MICE industry, our position allows us to deliver on our aim to host a world-class India MICE Awards. Based on a unique system of jury judgment and voting, these awards will be fair and unbiased,” adds Sabikhi.

Nominations are awaited for various categories, which include sectors like hotels, convention and exhibition centres, wedding planners, event organisers, MICE travel agents, technology partners, etc, from various parts of the country.