AccorHotels to acquire Gekko
AccorHotels has signed an agreement to acquire Gekko, a major player in the business travel hotel reservation segment. This transaction is in line with the strategy aimed at strengthening AccorHotels' leadership across the entire customer experience by enhancing the range of services offered to business travellers. Gekko's turnkey management tools allow business travellers to manage their online payments, offering them the option of tracking and optimising their costs. Thibault Viort, Chief Disruption & Growth Officer, AccorHotels, says, “Since business travellers represent a key segment in the Group's business, our capacity to respond to the specific requirements of this segment across the entire value chain is a factor that really sets us apart.”