MEERA CHARNALIA

Senior Vice President and Head-MICE Thomas Cook (India)

MICE SEGMENT IN INDIA IN 2017

Since demonetisation, it seemed like the industry was hit badly. Corporates couldn't decide how to budget their events. Companies were curtailing their expenses and while enquiries for MICE activities continued, there was a reduction in numbers. Once things settled down, it became evident that the MICE segment wasn't very badly affected as business travel is essential for any company for its growth. The impact of demonetisation was short-term and overall it hasn't been a bad year for the MICE segment in India.

MICE SEGMENT GLOBALLY IN 2017

The MICE segment has tremendous potential and it is a sector that we have strongly and actively been focusing on! With the magical “brag factor” and aspirational value, international MICE trips have always been a great motivator for employees and dealers. Despite the turbulent geopolitical and economic environment, the MICE segment has grown in 2017. Therefore, creating an efficient, productive business travel platform will facilitate in addressing the specific needs of these segments, and fully leveraging the growth opportunities.

TOP 10 OUTBOUND MARKETS 2017

2017 has been a promising year so far for us at Thomas Cook India. While London, Paris, Rome and Singapore are all time favourites, we have witnessed a newer trend and a strong demand for popular destinations such as Australia. The spectacular scenic beauty and engaging adventure-outdoor experiences offers India's discerning MICE market a diversity of options. Eastern Europe & New Zealand have emerged as top selling destinations.

TOP 10 UPCOMING OUTBOUND MICE

There is growing interest towards new destinations. Upcoming and popular destinations this year are: Eastern Europe, Croatia, Hungary, Baku, Australia, New Zealand, Malaysia, Singapore, Sweden, Dubai.

MICE EXPECTATIONS FOR 2018

At Thomas Cook India, the MICE segment is a powerhouse in our growth story and a key element of our strategic plan for 2018. Next year is already showing an upward trend and looking at newer destinations. Corporates are looking for destinations with experiences to strengthen bonds and connect with members of the company. It is no longer just a rewards and recognition programme. We have organized events that include experiences like white water rafting, zip lining, jungle safaris, snow lunches, glacier dinners, helicopter rides, and water sports.

The MICE segment is a powerhouse in our growth story and a key element of our strategic plan for 2018