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Micetalk - - Editorial -

Ac­ces­si­bil­ity is a strong point for MICE tourism from India to Spain. As per the In­ter­na­tional Congress & Con­ven­tion As­so­ci­a­tion, Spain ranks fifth in the world in terms of in­ter­na­tional meet­ings or­gan­ised in 2016. All Span­ish des­ti­na­tions have a wide range of spe­cial venues, his­toric or land­mark build­ings where so­cial events, wel­come cock­tails or gala din­ners can be held. In our cover story, we ex­plore the des­ti­na­tion, which will soon host FI­TUR, a global meet­ing point for tourism pro­fes­sion­als and the lead­ing trade fair for in­bound and out­bound, in de­tail for MICE. The MICE seg­ment has over­taken the busi­ness trip seg­ment and has a 54 per cent mar­ket share. We bring you an en­gross­ing panel dis­cus­sion on Meet­ings In­cen­tives Con­fer­ences and Events (MICE), which brought to­gether dif­fer­ent stake­hold­ers of the MICE in­dus­try to share key in­puts on ex­pe­ri­en­tial MICE.

Plan­ning a wed­ding is now a very cru­cial arm of the hospi­tal­ity in­dus­try and ho­tels are now go­ing out of their way to make this day the most spe­cial one for new­ly­weds and their fam­i­lies. With many cou­ples valu­ing ex­pe­ri­ences, it has been ob­served that there is an in­crease in de­mand for des­ti­na­tion wed­dings at ex­otic lo­ca­tions. This rise in the num­ber of des­ti­na­tion wed­dings serves as a growth driver for hospi­tal­ity chains. Our fea­ture on wed­dings will give you more in­sights.

With im­prove­ment in con­nec­tiv­ity, many In­dian cities are now spread­ing the red car­pet for MICE crowds. Mad­hya Pradesh, a cen­tral In­dian state, has recog­nised this po­ten­tial and sev­eral Tier-II, III cities of the state are now be­ing con­verted into MICE hubs.

Avail­ing skill pro­grammes builds a pos­i­tive work environment and a happy work­force who are com­pa­ra­bly more pro­duc­tive than the rest of the in­dus­try. Shivani Misri Sad­hoo shares tips on how an or­gan­i­sa­tion can de­velop a cul­ture of learn­ing and growth and in­vest in em­ployee skill de­vel­op­ment.

Be­gin­ning the year on a fresh note, here's wish­ing all our read­ers a very Happy New Year!

Keep read­ing and giv­ing your feed­back to us at: mic­

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