Accessibility is a strong point for MICE tourism from India to Spain. As per the International Congress & Convention Association, Spain ranks fifth in the world in terms of international meetings organised in 2016. All Spanish destinations have a wide range of special venues, historic or landmark buildings where social events, welcome cocktails or gala dinners can be held. In our cover story, we explore the destination, which will soon host FITUR, a global meeting point for tourism professionals and the leading trade fair for inbound and outbound, in detail for MICE. The MICE segment has overtaken the business trip segment and has a 54 per cent market share. We bring you an engrossing panel discussion on Meetings Incentives Conferences and Events (MICE), which brought together different stakeholders of the MICE industry to share key inputs on experiential MICE.
Planning a wedding is now a very crucial arm of the hospitality industry and hotels are now going out of their way to make this day the most special one for newlyweds and their families. With many couples valuing experiences, it has been observed that there is an increase in demand for destination weddings at exotic locations. This rise in the number of destination weddings serves as a growth driver for hospitality chains. Our feature on weddings will give you more insights.
With improvement in connectivity, many Indian cities are now spreading the red carpet for MICE crowds. Madhya Pradesh, a central Indian state, has recognised this potential and several Tier-II, III cities of the state are now being converted into MICE hubs.
Availing skill programmes builds a positive work environment and a happy workforce who are comparably more productive than the rest of the industry. Shivani Misri Sadhoo shares tips on how an organisation can develop a culture of learning and growth and invest in employee skill development.
Beginning the year on a fresh note, here's wishing all our readers a very Happy New Year!
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