ICPB along with MOT to conduct roadshows: Mansharamani

India Convention Promotion Bureau (ICPB) has been striving hard to build a holistic framework for the convention segment of India to be on a par with the international standards. To implement the same, ICPB shall be working towards adopting a very aggressive approach and to have a new strategy in place. According to Chander Mansharamani, Vice Chairman, ICPB, “A new Board shall work towards marketing India as a preferred convention destination.” A few activities planned for next year are that ICPB will be bidding for International Conferences in 2020. Skill development shall also be given prominence. Also, ICPB in collaboration with Ministry of Tourism for the first time will be organising international roadshow in the cities where most of the world organisations have their headquarters, mainly Geneva, Brussels and London. Mansharamani states: “Handling an international event requires trained manpower who could provide the services of international standards. We had in the past organised two very successful certified programmes in collaboration with ICCA and SITE, the same we will be taking forward by organising series of guest lectures by international faculty and certified training programmes in collaboration with international agencies like ICCA and MPI to enhance the professional handling of the event.”

He added, “The other priority area for us in ICPB is to create Chapters. As of now the plans are to open four Regional State Chapters in Mumbai, Begaluru, Kolkata and Jaipur. To initiate the process, we are planning to have roadshows in the above cities. The first roadshow has been planned in Kolkata. The other purpose of the event is to create a business platform for our members to interact with potential conference organisers of the state.”