Philippines, Singapore Airlines join hands to boost India arrivals
The Department of Tourism (DOT), Philippines has signed a Memorandum of Agreement with Singapore International Airlines (SIA) on December 12 to perk up a significant increase in Indian arrivals into the Philippines. Through the one-year collaboration, DOT and SIA will undertake joint marketing initiatives that will implement activities to promote the Philippines to the Indian market through social media, familiarisation tours, roadshows, among others. The agreement was signed by Benito Bengzon Jr., Under Secretary, DOT and Campbell Wilson, Senior Vice President for Sales and Marketing, SIA at the Makati Diamond Residences, Philippines. “This joint agreement is envisioned to sustain and further strengthen this growth in the coming years,” said Bengzon. According to Wilson, this mutually beneficial agreement will pave way for a positive impact on the country's tourism industry. “We are confident we can increase visitor arrivals,” he said.