Philip­pines, Sin­ga­pore Air­lines join hands to boost India ar­rivals

Micetalk - - News -

The Depart­ment of Tourism (DOT), Philip­pines has signed a Mem­o­ran­dum of Agree­ment with Sin­ga­pore In­ter­na­tional Air­lines (SIA) on De­cem­ber 12 to perk up a sig­nif­i­cant in­crease in In­dian ar­rivals into the Philip­pines. Through the one-year col­lab­o­ra­tion, DOT and SIA will un­der­take joint mar­ket­ing ini­tia­tives that will im­ple­ment ac­tiv­i­ties to pro­mote the Philip­pines to the In­dian mar­ket through so­cial me­dia, fa­mil­iari­sa­tion tours, road­shows, among others. The agree­ment was signed by Ben­ito Beng­zon Jr., Un­der Sec­re­tary, DOT and Camp­bell Wil­son, Se­nior Vice Pres­i­dent for Sales and Mar­ket­ing, SIA at the Makati Di­a­mond Res­i­dences, Philip­pines. “This joint agree­ment is en­vi­sioned to sus­tain and fur­ther strengthen this growth in the com­ing years,” said Beng­zon. Ac­cord­ing to Wil­son, this mu­tu­ally ben­e­fi­cial agree­ment will pave way for a pos­i­tive im­pact on the coun­try's tourism in­dus­try. “We are con­fi­dent we can in­crease vis­i­tor ar­rivals,” he said.

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