ACE of MICE to be held in Turkey

The fifth ACE of MICE exhibition is going to be held in Istanbul, Turkey, from February 21-23, 2018

Organised by Turkish Airlines in Turkey, it is the third largest congress of meeting and events exhibition in the world. The city of Istanbul will once again become the focus of the international MICE industry. The event will be held at Istanbul Congress Center with the motto of previous year ‘MICE industry convenes with all of its colours!' Held every year by the Tourism Media Group organisation, the exhibition will see 746 hosted buyers from 39 countries flock to the city. Over 9,791 business to business (B2B) meetings have been arranged, along with 220 national and international exhibitors, 19 sessions, 35 speakers, 160 sponsors at the event. Over 15,000 domestic and foreign visitors are expected to witness the event. According to the International Congress and Convention Association (ICCA), Turkey is among the top ten of the world's meeting destinations. The country ranks 18th globally as a growing destination for MICE tourism. Turkey is exceptionally well positioned as a destination for the MICE industry, both in terms of trade and culture. There will be many sessions related to 2018's event technology trends and brand new technological developments such as virtual reality/augmented reality, wearable technology, meaningful use of data, event software and flexible display technologies. While the event and meeting industry are preparing for the year of 2018, participants will have the opportunity to meet the professionals of the global MICE technology industry in the first quarter of the year.