AVANI launches AVANIme for experiential travellers

AVANI Hotels & Resorts has introduced an outreach marketing strategy to engage with travellers. The campaign, named AVANIme, is a wired-in experience for modern explorers, giving insight into local culture, cool hotspots and travel tips about urban cities and in some cases, off-the-beaten track destinations. Alejandro Bernabe, VP, AVANI Hotels & Resorts said: “We understand that travel isn't only about where you stay. It's also about experiencing the destination.” A series of #24HRSWITHME Youtube videos are being filmed with local well known personalities.