India MICE Awards debuts in Delhi
A first-of-its-kind, India MICE Awards, made its debut at The Lalit New Delhi on November 27, 2017. The award ceremony, which had the Tourism Minister Alphons Kannanthanam and Tourism Joint Secretary, Suman Billa as the Chief Guest and Guest of Honour respectively, left no stone unturned in keeping the guests engaged.
The delightful awards ceremony highlighted the growing importance of the Meetings, Incentive, Conferences and Exhibitions (MICE) sector. Gracing the evening as Chief Guest was Alphons
Kannanthanam, Minister of State (I/C) for Tourism and Minister of State, Ministry of Electronics and Information Technology, Government of India. In his address to the audience, he said, “The MICE sector creates a lot of employment and at the end of the day as a tourism minister, I am concerned about employment generation; this sector does both. Since hospitality plays such an important role, we have to go out of our way to promote such functions. Also, MICE attracts people who are interested in doing
serious business. This sector brings in people and creates jobs - a mandate for the development of the tourism industry.” The Ministry of Tourism is focused in its approach to the tourism and hospitality sector and is willing to undertake initiatives that will help broaden its spectrum. Elaborating on this, Kannanthanam said, “We will be coming out with a tourism policy in 2018; it has to go to the cabinet for the approval, we are in the process of drafting and finalising that. The whole objective is to create the right infrastructure, milieu for people to visit our country and for Indians to travel around. The idea is to make it a happy experience for them.” Informing on the soon-to-be launched website of Incredible India, the minister said, “The objective is to have a comprehensive website which will be useful to the traveller. Also, we are coming up with a new website that would show India comprehensively to the travellers. It will be in user-friendly languages, formats, fonts, etc. Travellers who wish to know more about the country shall witness a seamless experience through the website.”
Mentor, India MICE Awards, said, “We are glad to create an all-India platform to recognise those behind the success of the MICE industry and to make them feel like achievers. We are happy and proud to announce the India MICE Awards as an exclusive one-of-its-kind event. The award ceremony will be held annually.”