At­ten­dees Speak

At­ten­dees at IT&CM China pro­vide feedback on their ex­pe­ri­ence at the event and how ben­e­fi­cial it was to them

Micetalk - - Event -

Apart from be­ing a hosted buyer at IT&CM, we also ex­hib­ited at the show for our in­bound busi­ness in In­dia. The show looks very promis­ing, though it is much smaller than many of the other trade shows. Chi­nese buy­ers have shown keen in­ter­est, but knowl­edge about In­dia is very lim­ited. In­dia needs more pres­ence in the China mar­ket to grow tourism and pro­vide a face-to-face plat­form for in­ter­ac­tion. An in­crease in direct flight con­nec­tiv­ity and ease of busi­ness visa for Chi­nese groups can boost MiCE from China to In­dia. In­ter­na­tional M.I.C.E, elab­o­rated on the spe­cial ef­forts made to screen the buy­ers at the ex­hi­bi­tion this year. He said, “This year, we have de­voted even more ef­forts to broaden the breadth of our buy­ers, lever­ag­ing on our 12 years of ex­ten­sive ac­qui­si­tion and val­i­da­tion ex­pe­ri­ence. We achieved this through en­hanced buyer screen­ing, re­sult­ing in break­throughs in both qual­ity and quan­tity. The year 2018 pro­duced a sig­nif­i­cant in­crease in the num­ber of as­so­ci­a­tion and busi­ness buy­ers, made pos­si­ble in part be­cause of the sup­port from Cor­po­rate Travel World (CTW) China, CBEF and our var­i­ous as­so­ci­a­tion part­ners.”

Ja­son felt that through the years, IT&CM China has gained a rep­u­ta­tion amongst MiCE in­dus­try pro­fes­sion­als as a bridge be­tween the Chi­nese mar­ket and the rest of the world. He said, “The suc­cess­ful show­ing of IT&CM China in the past years has drawn new and re­turn­ing ex­hibitors, with many es­tab­lish­ing a big­ger pres­ence this year. The big­gest pull is the high qual­ity of MiCE buy­ers we in­vite ev­ery year, con­nect­ing them with in­dus­try part­ners through our ad­vanced busi­ness match-mak­ing and sched­uled ap­point­ment sys­tem, as well as pre­sent­ing a con­duc­tive net­work­ing en­vi­ron­ment.”

He fur­ther added that IT&CM’s abil­ity to con­stantly im­prove del­e­gate’s ex­pe­ri­ence and keep abreast with trend de­vel­op­ments and mar­ket de­mand is crit­i­cal for its suc­cess.

He ex­plained, “An im­proved busi­ness match­ing for­mula was launched years ago to en­hance del­e­gates’ ex­pe­ri­ence. Since then, the pre-show ap­point­ment sched­ul­ing sys­tem has con­tin­ued to ben­e­fit the par­tic­i­pants as it al­lows them to sched­ule up to 100 per cent of their ap­point­ments prior to the show, max­imis­ing their time for their busi­ness con­ver­sa­tions.”

Ac­cord­ing to Zhuyuan, the show’s abil­ity to de­liver on pre­ferred buy­ers will re­sult in an im­proved re­ten­tion of ex­hibitors as it con­se­quently brings about busi­ness op­por­tu­ni­ties through well-or­gan­ised busi­ness ne­go­ti­a­tions, ex­hi­bi­tions, work­shops, so­cial events, as well as pre-show and post-show city tours that are set to ben­e­fit both buy­ers and ex­hibitors.

Yusuf Poon­awala

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