Attendees at IT&CM China provide feedback on their experience at the event and how beneficial it was to them
Apart from being a hosted buyer at IT&CM, we also exhibited at the show for our inbound business in India. The show looks very promising, though it is much smaller than many of the other trade shows. Chinese buyers have shown keen interest, but knowledge about India is very limited. India needs more presence in the China market to grow tourism and provide a face-to-face platform for interaction. An increase in direct flight connectivity and ease of business visa for Chinese groups can boost MiCE from China to India. International M.I.C.E, elaborated on the special efforts made to screen the buyers at the exhibition this year. He said, “This year, we have devoted even more efforts to broaden the breadth of our buyers, leveraging on our 12 years of extensive acquisition and validation experience. We achieved this through enhanced buyer screening, resulting in breakthroughs in both quality and quantity. The year 2018 produced a significant increase in the number of association and business buyers, made possible in part because of the support from Corporate Travel World (CTW) China, CBEF and our various association partners.”
Jason felt that through the years, IT&CM China has gained a reputation amongst MiCE industry professionals as a bridge between the Chinese market and the rest of the world. He said, “The successful showing of IT&CM China in the past years has drawn new and returning exhibitors, with many establishing a bigger presence this year. The biggest pull is the high quality of MiCE buyers we invite every year, connecting them with industry partners through our advanced business match-making and scheduled appointment system, as well as presenting a conductive networking environment.”
He further added that IT&CM’s ability to constantly improve delegate’s experience and keep abreast with trend developments and market demand is critical for its success.
He explained, “An improved business matching formula was launched years ago to enhance delegates’ experience. Since then, the pre-show appointment scheduling system has continued to benefit the participants as it allows them to schedule up to 100 per cent of their appointments prior to the show, maximising their time for their business conversations.”
According to Zhuyuan, the show’s ability to deliver on preferred buyers will result in an improved retention of exhibitors as it consequently brings about business opportunities through well-organised business negotiations, exhibitions, workshops, social events, as well as pre-show and post-show city tours that are set to benefit both buyers and exhibitors.