Asia-Pa­cific, a grow­ing MiCE mar­ket

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With the rise in num­ber of busi­ness trav­ellers in­bound and out­bound both MiCE has come up as one of the most im­por­tant forms of tourism. MiCE has ac­counted for more than 50 per cent of the for­eign trav­els in the last 2-3 years, ac­cord­ing to ITB World Travel Trends in­for­ma­tion. MiCE looks like a pure busi­ness travel, but, truth­fully it is a blend of busi­ness and leisure. Asia-Pa­cific is the fastest grow­ing mar­ket for MiCE tourism; though it does not hold a large share. The largest and fastest grow­ing seg­ments in In­dia's out­bound mar­ket are large groups, wed­dings, in­cen­tives and events. In­dia as a coun­try and its MiCE in­dus­try, needs to over­come few road­blocks through im­prove­ment in over­all in­fra­struc­ture to hold the fort of MiCE seg­ment, holis­ti­cally.”

Aman­veer Singh Di­rec­tor TEN Events & En­ter­tain­ment

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