Con­fer­enc­ing in South Korea

South Korea evokes the right blend of MiCE through its suited cities. Jae-sung Rhee, Pres­i­dent & CEO, Seoul Tourism Or­ga­ni­za­tion, re­veals the essence of the sec­tor

Micetalk - - Contents - Mayank Jain from Seoul

Brief us about South Korea’s ma­jor MiCE cities, con­ven­tion cen­ters and venues?

South Korea's ma­jor MiCE cities in­clude Seoul, which ranked 3rd in UIA's top in­ter­na­tional meet­ings city re­port with 526 meet­ings held in 2016, as well as Bu­san, Jeju, and In­cheon, which came in 14th, 17th and 30th, re­spec­tively. Seoul's premier con­ven­tion fa­cil­ity is the COEX Con­ven­tion and Ex­hi­bi­tion Cen­ter. The city's main event venues are the 61 ‘unique venue', mem­bers of the Seoul MICE Al­liance. The most rep­re­sen­ta­tive of our venues in­clude the tra­di­tional Sam­cheong­gak, the modern DDP, and the iconic Han river­side venue, Some Se­vit.

In Au­gust 2018, Seoul will host the large-scale 38th Congress of the So­ciété In­ter­na­tionale D'Urolo­gie, which is ex­pected to wit­ness par­tic­i­pa­tion of some 2800 peo­ple. Seoul will also be host­ing the 22nd World Or­gan­i­sa­tion of Fam­ily Doc­tors (WONCA) World Con­fer­ence, with par­tic­i­pa­tion of 5000 peo­ple.

Kindly enu­mer­ate Seoul MICE Al­liance.

The Seoul MICE Al­liance, also known as SMA, is a part­ner­ship be­tween the city of Seoul, the Seoul Tourism Or­gan­i­sa­tion, and pri­vate­sec­tor or­gan­i­sa­tions, in­clud­ing air­lines, ho­tels, con­ven­tion cen­ters, and en­ter­tain­ment ser­vices. It aims to pro­mote the city's meet­ings in­fra­struc­ture and ad­van­tages to in­ter­na­tional buy­ers.

We work in con­cert with SMA mem­bers to carry out over­seas mar­ket­ing ac­tiv­i­ties, such as road­shows and meet­ing in­dus­try ex­hi­bi­tions, bid­ding ac­tiv­i­ties, such as site in­spec­tions. Also, through PLUS Seoul,

In Au­gust 2018, Seoul will host the large-scale 38th Congress of the So­ciété In­ter­na­tionale D'Urolo­gie, where some 2800 par­tic­i­pants are ex­pected

the city's brand of event sup­port, SMA mem­bers of­fers dis­counts, up­grades, and much more. By work­ing as a clus­ter, Seoul's MiCE in­dus­try is com­pe­tent and at­tracts world-class events eas­ily. Seoul also of­fers sub­si­dies to groups us­ing SMA mem­ber ser­vices. This ex­ten­sive al­liance helps to vi­talise busi­nesses, be­cause with more in­ter­na­tional MiCE par­tic­i­pants, brings in suf­fi­cient rev­enue while build­ing a ro­bust econ­omy.

How does Seoul con­nect with In­dia through air routes?

Cur­rently, there are direct flights by Korean Air be­tween In­cheon and Delhi, five times a week, and by Asiana, the fre­quency is five times a week. In ad­di­tion, there is a direct flight route be­tween In­cheon and Mum­bai op­er­ated by Korean Air, three times a week.

How many In­dian MiCE par­tic­i­pants are vis­it­ing Seoul and Korea? How long is their aver­age stay? The to­tal num­ber of In­dian tourists (not ex­clu­sive to MiCE) in 2017 was 123,416. In the fu­ture, we will work to bring in more In­dian

vis­i­tors. The aver­age stay for a MiCE par­tic­i­pant in Seoul is ap­prox­i­mately seven days.

Which is the largest MICE group that you have had from In­dia so far?

In Fe­bru­ary 2017, an in­cen­tive trip for a Mum­bai-based life in­sur­ance com­pany brought 462 vis­i­tors from In­dia to Seoul.

What kind of ben­e­fits are given to in­cen­tive and busi­ness meet­ing groups? In 2018, if an event has in­ter­na­tional par­tic­i­pants that stayed over in Seoul for at least a to­tal of two or 100 nights, the busi­ness or agency (in­clud­ing PCOs, event plan­ners, DMCs) can qual­ify for the fol­low­ing sup­port: Start­ing from 2018, ba­sic fi­nan­cial sup­port will be 20,000 KRW per per­son.

If the busi­ness group uses at least three Seoul MICE Al­liance mem­bers (paid ser­vices), Seoul pro­vides a 'Seoul MICE Card' worth a value of 10,000 KRW per par­tic­i­pant.

If the busi­ness group uses more than one of the six ex­pe­ri­ence cour­ses des­ig­nated by Seoul, the city will pro­vide another 10,000 won in fi­nan­cial sup­port for your event.

What kind of tech­no­log­i­cal tools do your con­ven­tion cen­ters have for easy ac­cess and seam­less func­tions?

In Seoul, in gen­eral, you can ex­pe­ri­ence some of the fastest In­ter­net speeds, both wired and wire­less. And with city-wide Wi-Fi cov­er­age, vis­i­tors can be con­nected online from any­where in the city.

The COEX Con­ven­tion and Ex­hi­bi­tion Cen­ter is equipped with the lat­est AV equip­ment, event in­for­ma­tion screens, online reg­is­tra­tion kiosks, and on-site tech­ni­cal sup­port. The en­trances of the newly ren­o­vated con­fer­ence rooms have small dig­i­tal dis­plays– a tech­no­log­i­cal tool that can re­duce event dis­rup­tions for the client.

Ac­cord­ing to you, which coun­try sends the most MiCE par­tic­i­pants to Seoul?

Most MiCE par­tic­i­pants ar­rive from China and South­east Asia. In­dia is a new mar­ket for us, but one which we plan to more ac­tively en­gage with, in the fu­ture.

What kind of leisure ac­tiv­i­ties/en­ter­tain­ment can del­e­gates look for­ward to un­wind? Seoul is a shop­per's par­adise. The city is home to nu­mer­ous shop­ping malls, depart­ment stores, duty free shops, and

Start­ing from 2018, ba­sic fi­nan­cial sup­port will be 20,000 KRW per per­son. For 3 SMA paid mem­bers, a 'Seoul MICE Card' worth a value of 10,000 KRW is pro­vided

tra­di­tional markets, such as the streets of Gang­nam, Cheong­dam, and Sin­sadong No­ryangjin fish mar­ket are avail­able, while In­sadong and Nam­daeumn sell more lo­cally made, tra­di­tional crafts. Coex Mall, Myeong­dong, and Dong­dae­mun are the city's most pop­u­lar shop­ping spots for in­ter­na­tional vis­i­tors. Vis­i­tors can find all the op­tions of what a shop­per wishes to in­clude in their wish­list, while un­wind­ing them­selves af­ter their busi­ness meet. In ad­di­tion, Seoul of­fers a wide range of cul­tural en­ter­tain­ment of­fer­ings such as per­for­mances like ‘The Palace: Tale of Jang Noksu' at the his­toric Jeong­dong The­ater, movies, plays, and mu­si­cals.

Fi­nally, there are amass­ing, af­ford­able food op­tions for vis­i­tors in Seoul. Korean food is nu­tri­tious, healthy, and de­li­cious, and in Seoul, one can get a wide range of high­qual­ity restau­rants and street food rep­re­sent­ing di­verse cuisines from around the world.

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