Nikita Ram­chan­dani

Micetalk - - Cover Story -

Se­nior Area Di­rec­tor of Op­er­a­tions - South Asia Mar­riott In­ter­na­tional

THE WED­DING BUSI­NESS GROWS

The wed­ding seg­ment in In­dia is lu­cra­tive, our vis­i­ble com­mit­ment to the same has been through ‘Shaadi by Mar­riott'. It is our 360-de­gree ap­proach on how we treat wed­dings. Des­ti­na­tion wed­dings is the trend gain­ing trac­tion. Among our ho­tels, for beach wed­dings, W Goa is very pop­u­lar, for the cas­tle-like theme, we have our newly-opened prop­erty JW Mar­riott Jaipur, for wed­ding in the hills, we have JW Mar­riott Mus­soorie Wal­nut Grove Re­sort and Spa. Our ho­tel, Le Méri­dien Ma­ha­balesh­war Re­sort & Spa does well for wed­dings, even JW Mar­riott Ho­tel New Delhi Ae­roc­ity, J W Mar­riott Pune and also JW Mar­riott Ho­tel Kolkata get a good num­ber of wed­ding book­ings. JW Mar­riott Mum­bai Juhu and The St. Regis Mum­bai are also do­ing well for wed­dings. We started “Shaadi by Mar­riott” to un­der­stand, el­e­vate and cus­tomise the wed­ding ex­pe­ri­ence. Since 2016, we have seen an in­crease in the rev­enue from wed­dings by about 40 per cent.

CUS­TOMI­SA­TION, FLEX­I­BIL­ITY AND SAFETY

We have moulded our­selves to be­come su­per flex­i­ble in ac­ced­ing to spe­cific re­quests. For ex­am­ple, if a fam­ily wants to bring in their own Ma­haraj for cook­ing for the wed­ding, we do ac­com­mo­date him in our kitchens. With re­gard to our ap­proach to wed­dings, we are very par­tic­u­lar about deal­ing with those who come to find out about wed­dings in Mar­riott. They are met with by the Gen­eral Man­ager and Di­rec­tor of Op­er­a­tions, them­selves, to un­der­stand what mat­ters to the guest most. In our city ho­tels at­tuned more for cor­po­rate events, we un­der­stand wed­dings are dif­fer­ent. I don't think there are any ma­jor chal­lenges in or­gan­is­ing wed­ding events, rather the sys­tem is still in a state of evo­lu­tion. Mantra re­mains flex­i­bil­ity and safety.

WHY MAR­RIOTT FOR WED­DINGS?

Among the other trends ob­served, we have seen that, in cities for big­ger wed­dings, peo­ple like to have the pre-wed­ding events in dif­fer­ent ho­tels. In the con­cept for wed­dings, a con­flu­ence of the tra­di­tional and modern con­tin­ues. While the young­sters (cou­ple to be mar­ried) have a greater say in the wed­ding ar­range­ments than be­fore, the fi­nal de­ci­sions are mostly taken by the fam­ily in uni­son. For peo­ple the sta­tus is­sue re­mains, level of af­flu­ence is gen­er­ally seen as a re­flec­tion of the lo­ca­tion cho­sen for the main wed­ding or re­cep­tion. We rec­om­mend Mar­riott for your wed­dings as we work as an ex­ten­sion of your fam­ily and shall em­brace your wed­ding as our own. We have the tools, re­sources and the band­width to sup­port us in our en­deav­ours.

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