He­mal Solanki Bhag­wat

Micetalk - - Cover Story -

Di­rec­tor

Mer­cury In­te­grated Mar­ket­ing Ser­vices

PLAN­NING EX­PE­RI­EN­TIAL WED­DINGS

The dé­cor nowa­days in­cludes a lot of de­tail­ing in table set­tings, in­ter­ac­tive dé­cor and more. Food also is not only about taste, its about the drama with the molec­u­lar gas­tron­omy trends. Gifts are per­son­alised to each guest.

BOOM­ING BUSI­NESS OF DES­TI­NA­TION WED­DINGS

Wed­dings, espe­cially In­dian wed­dings, have a huge im­pact on tourism. A mid-sized In­dian wed­ding will have at least 300-400 guests. Lo­cal in­dus­tries such as ho­tels, pro­duc­tion ser­vices, lo­gis­tics com­pa­nies, etc. see a good chunk of busi­ness. And that's not all, in­fact guests that travel for a wed­ding, most of­ten than not, stay back for a cou­ple of days to en­joy the des­ti­na­tion, fur­ther adding to tourism sales. Tourism boards of var­i­ous coun­tries have re­alised that In­dian wed­dings are the key to pro­mot­ing these lo­cal in­dus­tries, espe­cially dur­ing lean sea­sons.

THE WED­DING BUSI­NESS PIE

Well un­for­tu­nately, wed­dings don't work on mar­ket­ing strat­egy. The best strat­egy is to un­der­stand and choose your clien­tele wisely and do a great job, as word of mouth is the only way to grow in this space.

OB­TAIN­ING VISAS FOR OUT­BOUND DES­TI­NA­TIONS

Visas are usu­ally one of the most im­por­tant and pri­mary cri­te­ria of choos­ing a des­ti­na­tion. Most fam­i­lies pre­fer des­ti­na­tions that either do not re­quire visa or pro­vide visa on ar­rival. But with a good agent and lo­cal DMC for visas, this is no longer an is­sue.

WED­DINGS ON CRUISE

Cruise wed­dings are gain­ing a lot of pop­u­lar­ity. How­ever, cruise wed­dings do come with a lot of re­stric­tions such as fire for the cer­e­mony, tak­ing along your own In­dian caterer/ Ma­haraj, size of the cab­ins, etc.

A WED­DING TO RE­MEM­BER

One of the wed­dings that was spe­cial to us was of a young Mum­bai-based cou­ple, who wanted us to plan a post wed­ding cel­e­bra­tion in Ker­ala. We had ar­ranged a lovely vow cer­e­mony as one of the events, where we put them on a raft in the back­wa­ters with them ex­chang­ing vows. This was one of the most cher­ished of our works with a prospec­tive to-be bride and bride­groom.

Most fam­i­lies pre­fer des­ti­na­tions that either do not re­quire visa or pro­vide visa on ar­rival”

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