Asia-Pacific, a growing MiCE market
With the rise in number of business travellers inbound and outbound both MiCE has come up as one of the most important forms of tourism. MiCE has accounted for more than 50 per cent of the foreign travels in the last 2-3 years, according to ITB World Travel Trends information. MiCE looks like a pure business travel, but, truthfully it is a blend of business and leisure. Asia-Pacific is the fastest growing market for MiCE tourism; though it does not hold a large share. The largest and fastest growing segments in India's outbound market are large groups, weddings, incentives and events. India as a country and its MiCE industry, needs to overcome few roadblocks through improvement in overall infrastructure to hold the fort of MiCE segment, holistically.”