Blending business & recreation
I feel that the MiCE business in India needs to walk a long distance among MiCE coordinators worldwide. The tourism area, particularly the MiCE segment has a justifiable reason to cheer. With the advent of new locales for destination weddings and for suited meetings, the industry is witnessing a surge in pre-bookings and in experiential travel as well. As per bookings, MiCE planners are mostly engaged all year round. Small urban areas or the urban communities lack required framework to conduct events. The urban communities require infrastructure as well as need tourist attractions, since MiCE events enable blending business and recreation.”