Charting out USPs
The IMWF provided a deep insight on opportunities available in many markets, especially in Turkey, Cyprus as well as CIS countries, along with other European destinations. Meeting and networking with 300 industry folks over four days in a finely curated event, was a delight. IMWF is a unique showcase of the best in the world, thus enabling us buyers to meet relevant contacts. In the current times, the volumes have increased, but the experiences have plateaued, as the wedding industry is at a boiling point. There's a large pivot point to choose the path of cost vs experiences. Both can survive, but as an agency, the person running the show, will have to decide their USP.”