What 2018 has in store for MICE?

In our mid-year anal­y­sis, in­dus­try ex­perts tell us how the MiCE busi­ness has fared in the first six months of 2018. The vet­er­ans un­ravel trend­ing seg­ments and what to ex­pect from 2018

Micetalk - - Analysis - Kan­chan Nath

Vi­jay Dad­hich Man­ag­ing Di­rec­tor

Blue Moon Trav­els & In­dia MiCE Award Win­ner

The first quar­ter of 2018 has wit­nessed a lot of in­cen­tive move­ment with most cor­po­rates rush­ing to use their R &

R bud­gets be­fore the close of the fi­nan­cial year. The sec­ond quar­ter saw a slow down. This was a cru­cial time for plan­ning for the next two quar­ters. Des­ti­na­tion wed­dings is the more lu­cra­tive seg­ment as a sin­gle wed­ding spread over two or three nights en­sures op­ti­mum util­i­sa­tion of all re­sources avail­able at a ho­tel- ac­com­mo­da­tion, venues, cater­ing. Our Des­ti­na­tion Wed­ding Com­pany, is gear­ing up for the up­com­ing wed­ding sea­son. We are con­fi­dent of con­vert­ing the 'Big Fat In­dian Wed­ding' as our pri­mary fo­cus for fi­nan­cial year 2018-2019.

Ashish Jagota Ex­ec­u­tive Di­rec­tor

Con­cept Con­fer­ences & In­dia MiCE Award Win­ner

The first half of the year was not very busy given the lean pe­riod, how­ever, the later part of the year looks bright. For us at Con­cept, 2018 looks very promis­ing espe­cially in the area of con­fer­ences, which is our forte. We have signed con­tracts till 2020! Our work and ded­i­ca­tion speaks in vol­umes, which has reaped for us in get­ting re­peated busi­ness in the mar­ket. We were awarded a con­fer­ence of 7500+ del­e­gates in 2016 in Kochi, there­after the same in 2018 in Coim­bat­ore and yet again in 2019 in Kolkata. There are new cities aris­ing as up­com­ing MiCE des­ti­na­tions like Bhubanesh­war, Luc­know, Nag­pur, to name a few. MiCE es­sen­tially fa­cil­i­tates net­work­ing for a fruit­ful busi­ness. What is needed here is to recog­nise the change in which the world is con­duct­ing busi­ness, the chang­ing trends, the tech­no­log­i­cal revo­lu­tion which is mak­ing its pres­ence felt in the way in which events and meet­ings are be­ing con­ducted. At Con­cept, we try to add these changes and value to our events and ed­u­cate the client on the same.

Kapil Arora Di­rec­tor-Sales and Op­er­a­tions Wizard events & In­dia MiCE Award Win­ner

FY 2017-18 had been re­ally great for us. We added cou­ple of big brand names as our cus­tomers, de­liv­ered some unique pro­jects, grew as a team and the over­all rev­enue in­creased ap­prox­i­mately by 60 per cent YOY. Though the AMJ quar­ter (Q1) started a bit slow, but from Q2 on­wards, busi­ness gath­ered pace and we got the op­por­tu­nity to man­age some of the pres­ti­gious pro­jects for our cus­tomers. Other than do­mes­tic des­ti­na­tions, we man­aged pro­jects to some far off lo­ca­tions like Switzer­land, Peru, Ja­pan, etc.

There are some im­por­tant and pres­ti­gious events which we had been man­ag­ing for cou­ple of years. Some of these in­clude: CXO Summit & Part­ner Summit for a lead­ing global tech­nol­ogy gi­ant, 600 pax in­ter­na­tional & do­mes­tic in­cen­tive trip for chan­nel part­ners of a lead­ing paint com­pany, In­dia show­case event for a global lead­ing ho­tel chain.

Mo­hit Khanna MD iCE Group In­dia & In­dia MiCE Award Win­ner

The year 2018 has had a ro­bust start. Meet­ings and events busi­ness have been transformed by the in­tro­duc­tion of tech­nol­ogy. Ho­tels have be­come flex­i­ble and over­all the in­dus­try has seen a boom. For us at iCE, so­cial seg­ments and wed­dings busi­ness has in­creased as com­pared to last year due to word of mouth pub­lic­ity. How­ever, our core still lies in cor­po­rate MiCE. Hav­ing the ad­van­tage of our own events team helps get hold of the en­tire pro­ject and de­liver as per our client's ex­pec­ta­tions. With elec­tions com­ing in 2019, it looks like there would be some un­cer­tainty un­til the re­sults are out so it is best to make hay while the sun shines this year.

Disha Shah Di­rec­tor, iCE Group In­dia & In­dia MiCE Award Win­ner

The sum­mers have slowed down our do­mes­tic MiCE busi­ness, though the out­bound is on a rise. We are ex­pect­ing the do­mes­tic busi­ness to pick up post mon­soon. Af­ter Di­wali, the real sea­son of in­bound in­cen­tives would be­gin. There is more clar­ity with re­gards to the GST im­pli­ca­tions this year and peo­ple are now pre­pared to make that much ex­pen­di­ture. We have pro­jects lined up post July 2018, while the next six months are go­ing to keep us on our toes.

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