ed­i­to­rial

Micetalk - - Editorial -

Dear Reader,

The global mar­ket for MiCE has seen sig­nif­i­cant growth this year. Out­bound and in­bound move­ment to and from In­dia has also been on the rise. As per some stud­ies, In­dia is the 10th largest mar­ket in the world for MiCE travel, with ap­prox­i­mately 1.5 mil­lion peo­ple trav­el­ling for MiCE pur­poses. In­dia has also moved up to oc­cupy the 31st rank, pre­vi­ously 35th in 2014, in global MiCE busi­ness as per an ICCA study. This seg­ment is tar­geted and routed as one of the most at­trac­tive and lu­cra­tive. In our yearly round-up ar­ti­cle, we fo­cus on global trends that MiCE is fore­see­ing and what the In­dian mar­ket has in store in terms of in­bound and out­bound for this year and the next.

The Depart­ment of Tourism (DOT), Philip­pines, re­cently con­ducted ‘Fo­cus Philip­pines’, an in­ter­ac­tive and in­clu­sive event between sup­pli­ers and lead­ing travel agents in In­dia. More than 3000 B2B meet­ings were held at the event. Flip over and read on as we get you the event re­port.

For long, New York City has been con­sid­ered by In­di­ans as a tra­di­tional VFR mar­ket. In­dian com­pa­nies, how­ever, are now slowly look­ing at it as a new and ex­cit­ing city that of­fers a host of off­beat and un­con­ven­tional venues for events and in­cen­tives. In our desti­na­tion ar­ti­cle, we find out more about this one-stop shop suit­able for meet­ings, trade shows, con­ven­tions and events. The In­dian mar­ket con­tin­ues to be the num­ber one source mar­ket for Dubai; about two mil­lion In­di­ans trav­elled last year from In­dia to Dubai. Between 30-40 per cent of these vis­i­tors trav­elled due to busi­ness and re­lated mat­ters. In an in­ter­view, Ka­rina Lance, Se­nior Man­ager, Sales and Con­ven­tion Ser­vices, Dubai Busi­ness Events, tells us more about Dubai’s MiCE of­fer­ings.

Thirty four years since its in­cep­tion and af­ter tour­ing 450 cities in 60 coun­tries, Cirque du Soleil will now travel to In­dia. We bring you a heads-up on the show and re­lated group book­ings. With the big fat In­dian wed­ding now com­ing of age and the num­ber of wed­ding plan­ners on the rise, our coun­sel­lor, Shivani Misri Sad­hoo, shares why wed­ding ex­perts are the go-to peo­ple in to­day’s era.

Keep read­ing and giv­ing your feed­back to us at: mic­[email protected]

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