Bite into the Big Ap­ple

New York City has been looked upon as a tra­di­tional VFR mar­ket by In­di­ans. Here's what the city of­fers for MiCE...

Micetalk - - Contents - Hazel Jain

New York City's ex­cite­ment and en­ergy is un­par­al­leled and highly catch­ing. No mat­ter the size, no mat­ter the bud­get, no mat­ter the re­quire­ments, the city can of­fer a host of op­tions that are pos­si­bly un­avail­able any­where else. Here, any­thing is pos­si­ble. It is a one-stop city for amaz­ing meet­ings, trade shows, con­ven­tions and events.

CON­NEC­TIV­ITY

New York City ac­com­mo­dates trav­ellers from around the globe thanks to its four re­gional air­ports, all of which are cur­rently be­ing ex­panded or ex­ten­sively re­built with an in­vest­ment of $16 bil­lion. As for airlines, Air In­dia and United Airlines ser­vice daily flights to New York City. Gulf Car­ri­ers have max­i­mum num­ber of flights into JFK and are in­creas­ing ca­pac­ity year on year. Euro­pean car­ri­ers too, have a strong hold from the In­dian mar­ket. Sin­ga­pore Airlines plan to launch non-stop Sin­ga­poreNYC later this year. In­dian trav­ellers are in­creas­ingly

NYC ac­com­mo­dates trav­ellers through four re­gional air­ports

us­ing Emi­rates as well. In­dia is an im­por­tant feeder mar­ket with busi­ness hubs and VFR in Sin­ga­pore. As for the avail­abil­ity of pub­lic trans­porta­tion upon ar­rival in NYC, the desti­na­tion boasts un­par­al­leled modes of trans­port.

A metro­card pro­vides trav­ellers with en­try to the City's ex­ten­sive net­work of sub­ways and buses. The re­cently launched NYC Ferry now has four routes, ser­vic­ing South Brook­lyn, Long Is­land City, As­to­ria and the Rock­aways in Queens.

The same cost as a one-way sub­way ticket ($2.75), the new ferry ser­vice con­nects lo­cals and vis­i­tors to dif­fer­ent neigh­bor­hoods through­out the city.

VER­SA­TILE VENUES

Brook­lyn Botan­i­cal Gar­den

The seated floor plans are gen­er­ally rounds of eight to 12 de­pend­ing on the size of the event. How­ever, the team can de­sign the lay­out based on the client's needs, the team can set the room in a class­room or the­ater style. While they do not have an In­dian menu, their chefs are happy to cre­ate a spe­cialised menu and a com­pli­men­tary tast­ing is in­cluded at the time of book­ing an event.

30 Rock­e­feller Plaza

It is an Amer­i­can Art Deco build­ing that forms the cen­tre­piece of Rock­e­feller Cen­ter in Mid­town Man­hat­tan. Its name is of­ten short­ened to 30 Rock. At 850 feet (260 m) high, the 66-story build­ing is the 14th tallest in New York City and the 39th tallest in the United States. From ball­rooms in the sky to man­i­cured rooftop gar­dens, Rock­e­feller Cen­ter has el­e­gant venues.

Rain­bow Room: The Rain­bow Room serves clas­sic and con­tem­po­rary Amer­i­can cui­sine. There are other venues on the same level as The Rain­bow Room: Bar Six­tyFive and Pri­vate Din­ing Room.

Bar Six­tyFive is avail­able for semi-pri­vate, pri­vate ter­race and ex­clu­sive pri­vate events. Mean­while, Rain­bow Room's Pri­vate Din­ing Room, pre­sid­ing 65 sto­ries above Mid­town Man­hat­tan, is ad­ja­cent to the Rain­bow Room and ex­clu­sive space is ideal for in­ti­mate meals or con­fi­den­tial meet­ings.

620 Loft & Gar­den: This venue fea­tures ex­tra­or­di­nary views of Fifth Av­enue and St. Patrick's Cathe­dral from a man­i­cured his­toric gar­den. This clas­sic lofted space is en­tirely cus­tomis­able, with one-of-a-kind views through­out the year.

Bateaux New York Cruis­ing year-round from Chelsea Piers, it can of­fer pro­fes­sional plan­ners and flex­i­ble pack­ages for events. Com­pa­nies can book their group on­board one of Bateaux's reg­u­larly sched­uled lunch, brunch, cock­tail or din­ner cruises, or have an event plan­ner cus­tomise a full deck or ship char­ter for an event.

NEW HO­TELS

New York City has the most ac­tive ho­tel de­vel­op­ment pipe­line in the coun­try, with 117,300 ho­tel rooms as of May 2018 and an ex­pected in­ven­tory of 136,500 ho­tel rooms by the end of 2019. Note­wor­thy ho­tel prop­erty open­ings in 2019 in­clude Equinox Ho­tel Hud­son Yards, Six Senses New York, TWA Ho­tel and Westin New York Staten Is­land, among oth­ers. The an­tic­i­pated Times Square Edi­tion will open with four lev­els of pub­lic space and 452 guest rooms, along with en­tic­ing ameni­ties in­clud­ing a 5,800-sqft beer gar­den and event deck in the city.

Ad­di­tion­ally, the new The Hox­ton – Wil­liams­burg is the UK brand's first foray into the US with 175 guest rooms and three restau­rants. The brand's ethos of neigh­bor­hood­in­spired de­sign is re­flected in the choice of lo­cale— Wil­liams­burg's Rosenwach Fac­tory—where NYC's

Bateaux New York can of­fer pro­fes­sional plan­ners flex­i­ble pack­ages

iconic wa­ter tow­ers were man­u­fac­tured for nearly a cen­tury. A new Sea­port District NYC de­vel­op­ment in­cludes the re­cent­ly­opened Mr. C Sea­port, a lux­ury ho­tel by the fa­mous fam­ily hos­pi­tal­ity brand Cipri­ani. This is their first on the East Coast. Ac­claimed Dan­ish ar­chi­tect Thomas Juul-Hansen has main­tained the ex­te­rior's red brick façade with a nau­ti­cal flare, while the 66-key bou­tique re­treat boasts of con­tem­po­rary ex­otic in­te­ri­ors.

SPOUSE PRO­GRAMME

Spouses ac­com­pa­ny­ing their part­ners on MiCE travel to the desti­na­tion will find a va­ri­ety of ex­cit­ing en­ter­tain­ment and di­ver­sions to en­joy. The Desti­na­tion Ser­vices team is able to pro­vide cus­tomised pro­grammes for in­di­vid­ual vis­it­ing groups, tai­loured to the in­ter­ests of the group. Examples in­clude pri­vate mu­seum tours, ex­clu­sive, celebrity chef ex­pe­ri­ences at elite NYC restau­rants, pri­vate shop­ping that can in­cor­po­rate fash­ion shows, spe­cial en­try prior to store hours, and be­yond.

VISA RE­QUIRE­MENT

A B-1/B-2 vis­i­tors visa is re­quired for peo­ple trav­el­ling to the US tem­po­rar­ily for busi­ness or plea­sure.

The ease in visa pro­cesses from In­dia has lead to a faster turnover of ap­pli­ca­tions. The re­jec­tion rate has also gone down com­pared to pre­vi­ous years lead­ing to more and more in­di­vid­u­als ap­ply­ing for a US visa. The 10-year visa has been a key fac­tor in in­flu­enc­ing re­peat travel from In­dia to the US.

SHOP­PING IN NEW YORK

Macy’s Her­ald Square

The na­tion's largest depart­ment store, Macy's Her­ald Square, is ar­guably its most fa­mous too. Lo­cated on busy West 34th Street in Mid­town, come here to pur­chase cloth­ing, house­wares and ac­ces­sories, which are spread out over its 11 floors (or 10.5, de­pend­ing how you count) and 1.1 mil­lion square feet of re­tail space. It's also the brand's flag­ship, and as­so­ci­ated with beloved an­nual events like the Macy's Thanks­giv­ing Day Pa­rade.

Fifth Av­enue

Fifth Av­enue is the main artery of New York City's shop­ping scene, hav­ing wel­comed a steady stream of fash­ion mavens for over 100 years. It is also home to the 24-hour flag­ship Ap­ple Store and the city's first jeweller Tif­fany & Co.

Bergdorf Good­man

This ven­er­a­ble depart­ment store has been pro­vid­ing New York City so­ci­ety with all the nec­es­sary fin­ery.

Saks Fifth Av­enue

Lord & Tay­lor and Saks Fifth Av­enue have ev­ery­thing a shopa­holic could pos­si­bly want. At Lord & Tay­lor's clas­sic flag­ship, you will find brands such as Polo Ralph Lau­ren, BCBG and Adri­ano Gold­schmied, and se­lec­tion of evening dresses, high­qual­ity coats and shoes. Bar­neys New York Down­town

The re­open­ing of Bar­neys at the site of the his­toric brand's orig­i­nal lo­ca­tion in Chelsea gar­nered lots of buzz when it launched ear­lier in 2016.

The Shops at Colum­bus Cir­cle

Be­hind Time Warner Cen­ter's iconic, soar­ing glass wall that over­looks bustling Colum­bus Cir­cle is New York's only ur­ban re­sort desti­na­tion where one can dine at mul­ti­ple Miche­lin­starred restau­rants.

Brook­field Place Brook­field Place is a 25,000 square-foot French mar­ket­place, with din­ing and ex­cep­tional restau­rants.

A B-1/B-2 vis­i­tors visa is re­quired for peo­ple trav­el­ling to the US tem­po­rar­ily

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