MiCE date with Dubai

In an ex­clu­sive in­ter­view, Ka­rina Lance, Se­nior Man­ager, Sales and Con­ven­tion Ser­vices, Dubai Busi­ness Events, il­lu­mi­nates us on Dubai's MiCE of­fer­ings

Micetalk - - Contents - Kan­chan Nath

Kindly share statis­tics on the in­crease in the num­ber of MiCE vis­i­tors from the In­dian mar­ket.

The In­dian mar­ket is our num­ber one source mar­ket, about two mil­lion In­di­ans trav­elled last year from In­dia to Dubai. The num­ber is a com­bi­na­tion of leisure trav­ellers, busi­ness trav­ellers and peo­ple trav­el­ling for vis­it­ing friends and rel­a­tives (VFRs). Between 30-40 per cent of these vis­i­tors are busi­ness re­lated. From the In­dian mar­ket, usu­ally they are a part of an in­cen­tive group. Out of these, 80 per cent is in­cen­tive and 20 per cent is con­fer­ence or cor­po­rate meet­ings.

What are the main sea­sons that you see tourists com­ing in from In­dia to Dubai?

When we look at the busi­ness events mar­ket, par­tic­u­larly in­cen­tive travel, it de­pends on when the cor­po­rate com­pa­nies fin­ish their qual­i­fi­ca­tions for their sales part­ners or deal­ers. There are two main pe­ri­ods, one falls dur­ing the sum­mer time, which is good for us, since it is a low sea­son for Dubai. So, you would see in­cen­tive from In­dia com­ing in June-July-Au­gust. Then you have a sec­ond round which will come dur­ing the Oc­to­ber-Novem­berDe­cem­ber months.

How are you gear­ing up for the Expo 2020 Dubai?

By 2020 and be­fore the Expo starts in Oc­to­ber, our tar­get is to bring 20 mil­lion tourists. In terms of in­fra­struc­ture, at the mo­ment we have a lit­tle over 111,000 guest rooms. By 2020, we should be at around 140,000 which would be on par with cities like Paris or Las Ve­gas. We still have nice fives­tar prop­er­ties com­ing in, well known in­ter­na­tional brands like Man­darin Ori­en­tal among oth­ers. Since 2014, we had an in­flux of three-star and four-star prop­er­ties. Some of our lo­cal brands like Ad­dress Ho­tels, purely five-star, two years ago launched the Rove Ho­tels brand. Jumeirah has done the same and now have their four-star, three-star brands, Zabeel House and Zabeel House Mini.

What are the kind of in­cen­tives/pro­mo­tional plans that you have for MiCE agents from In­dia? We have a boost­ing pro­gramme, de­pend­ing on the size of the event that an agent may bring to Dubai.

This pro­gramme is di­vided between Tiers and we of­fer dif­fer­ent types of value-add and at­trac­tions. For any group which is over 500 del­e­gates, we have a spe­cific mar­ket­ing fund sup­port, that is tai­lor­made, while bid­ding for large in­cen­tive move­ment or group.

For any group which is over 500 del­e­gates we have a mar­ket­ing fund sup­port

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