Vin­nca eyes MiCE

In an in­ter­view Satish Nair, Di­rec­tor and Co-Founder, Vin­nca Hos­pi­tal­ity, elab­o­rates on the MiCE in­dus­try, while high­light­ing what they have to of­fer to MiCE groups

Micetalk - - Advertorial - Satish Nair

We have no­ticed a healthy growth

Kindly share the USP of your group. What are your main MiCE of­fer­ings?

Our MiCE of­fer­ings range from the un­con­ven­tional tents at Ko­lad, to the Wooden Beach Vil­las in Shri­vard­han to the rolling greens amidst the grandeur of Vythiri in Wayanad Ker­ala, the beauty of the Nil­giris in Ooty, to the more con­ven­tional city con­ven­tion cen­ter in Hy­der­abad and port cities of Mun­dra and the desert re­gion of Kutch in Bhuj. These are apt for team-build­ing, an­nual oper­a­tion plan­ning, prod­uct launches, or even a large fam­ily bond­ing trip.

We have the reg­u­lar con­fer­ence des­ti­na­tions of Ahmed­abad, Bar­oda and Ra­jkot. Our de­vel­op­men­tal pipe­line would en­com­pass more of the East and the North. We want to be the pre­ferred brand for the Tier-II, III and IV mar­kets.

What is your out­look for do­mes­tic and in­bound MiCE in 2019? Which are the top ten des­ti­na­tions in In­dia pop­u­lar for MiCE?

2019 is the elec­tion year in In­dia and what needs to be demon­strated by the par­ties vy­ing to run the govern­ment in the coun­try is tourism and there­fore, hos­pi­tal­ity and MiCE is one of the big driv­ers of the In­dian econ­omy. Sta­bil­ity is im­por­tant and the right sig­nals need to be sent to the world at large with a vis­i­ble on ground action. We at Vin­nca Ho­tels are op­ti­mistic that the com­ing year will see added growth, and more des­ti­na­tions as a re­sult of the im­proved road, rail and air in­fra­struc­ture, while ex­ist­ing des­ti­na­tions will see growth in their ca­pac­i­ties as well

as po­ten­tial of the seg­ment. In In­dia the top 10 MiCE des­ti­na­tions re­main and will con­tinue to be - Hy­der­abad, Goa, Jaipur, Agra, Delhi NCR, Ben­galuru, Udaipur, Mum­bai, Cochin and Ahmed­abad.

What has been the Oc­cu­pancy, ARRs and RevPAR across your group in 2018? What are your tar­gets for 2019?

We have no­ticed a healthy growth over last year rang­ing from 15-20 per cent in most of our prop­er­ties that were in oper­a­tion since 2017. For 2019, we want to en­sure sta­bil­ity in our prop­er­ties that have been in oper­a­tion for more than two years, and this means a year-on-year growth in the ma­tri­ces of RevPar, Oc­cu­pancy and ARR. Ob­vi­ously this needs to flow well into the EBITDA that we are de­liv­er­ing to the own­ers.

There will be a big push into the off­beat des­ti­na­tions and what is ex­cit­ing is there is a prom­i­nent scope for cu­rated and bou­tique MiCE ex­pe­ri­ences.

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