MiCE heads to offbeat destinations
With the increased awareness about newer products, Indian travellers are exploring destinations for business and leisure, says Ashish C Shah, Founder, Dewberry Holidays
The rapid growth in Indian outbound travel has prompted many new countries to explore the India market. Ashish C Shah, Founder, Dewberry Holidays, says, “At present, over 22 million Indians travel outbound in a year and UNWTO forecast suggests that this number could go up to 50 million by 2020. The reason for this growth is due to the fact that India has rising middle class with growing disposable income, expanding air connectivity with LCC offering reasonable airfare, ease in obtaining visas for Indians by many countries and the quest for exploring new tourism products.” Popular traditional destination like Thailand, USA, Singapore, Dubai have crossed one million visitors/ room nights market and destinations such as France, UK, Spain, Italy, Malaysia etc. are trying their best to push Indian arrivals to their respective countries.
The challenges faced led to many new and emerging destinations to foray into the India market. Countries such as Israel, Jordan, Ireland, Czech Republic, Fiji, Reunion Island, Poland, Hungary, Bulgaria, Mexico, Argentina, Norway, Sweden, Denmark, Sharjah, Ras Al Khaimah, Philippines, Trinidad & Tobago, Jamaica, amongst others are aiming to tap the growing might of the inbound. Most of them have appointed their representatives in India. Ashish D Shah, Co-founder, Dewberry Holidays, says, “Czech, Poland and Argentina are tapping the potential of niche Indian outbound wedding, honeymoon, MiCE, golf, adventure and other segments."
22 mn Indians travel abroad yearly