MiCE heads to off­beat des­ti­na­tions

With the in­creased aware­ness about newer prod­ucts, In­dian trav­ellers are ex­plor­ing des­ti­na­tions for busi­ness and leisure, says Ashish C Shah, Founder, Dew­berry Hol­i­days

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The rapid growth in In­dian out­bound travel has prompted many new coun­tries to ex­plore the In­dia mar­ket. Ashish C Shah, Founder, Dew­berry Hol­i­days, says, “At present, over 22 mil­lion In­di­ans travel out­bound in a year and UNWTO fore­cast sug­gests that this num­ber could go up to 50 mil­lion by 2020. The rea­son for this growth is due to the fact that In­dia has ris­ing mid­dle class with grow­ing dis­pos­able in­come, ex­pand­ing air con­nec­tiv­ity with LCC of­fer­ing rea­son­able air­fare, ease in ob­tain­ing visas for In­di­ans by many coun­tries and the quest for ex­plor­ing new tourism prod­ucts.” Pop­u­lar tra­di­tional desti­na­tion like Thai­land, USA, Sin­ga­pore, Dubai have crossed one mil­lion vis­i­tors/ room nights mar­ket and des­ti­na­tions such as France, UK, Spain, Italy, Malaysia etc. are try­ing their best to push In­dian ar­rivals to their re­spec­tive coun­tries.

The chal­lenges faced led to many new and emerg­ing des­ti­na­tions to foray into the In­dia mar­ket. Coun­tries such as Is­rael, Jor­dan, Ire­land, Czech Re­pub­lic, Fiji, Re­union Is­land, Poland, Hun­gary, Bul­garia, Mex­ico, Ar­gentina, Nor­way, Swe­den, Den­mark, Shar­jah, Ras Al Khaimah, Philip­pines, Trinidad & Tobago, Ja­maica, amongst oth­ers are aim­ing to tap the grow­ing might of the in­bound. Most of them have ap­pointed their rep­re­sen­ta­tives in In­dia. Ashish D Shah, Co-founder, Dew­berry Hol­i­days, says, “Czech, Poland and Ar­gentina are tap­ping the po­ten­tial of niche In­dian out­bound wed­ding, hon­ey­moon, MiCE, golf, ad­ven­ture and other seg­ments."

22 mn In­di­ans travel abroad yearly

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