MiCE RE­PORT CARD for 2018

In our yearly round-up, we find out how have ho­tels and agents fared in 2018 in the MiCE seg­ment and what new trends have emerged

Micetalk - - Trends - Kan­chan Nath

Sudipto Mukher­jee

Di­rec­tor of Sales & Mar­ket­ing Novo­tel Visakha­p­at­nam Varun Beach

MiCE FA­CIL­I­TIES

Ours is a desti­na­tion ho­tel that boasts of one of the largest con­ven­tion spa­ces with 56,000 sqft in East­ern In­dia. The main con­ven­tion hall is a 11,600 sqft room which can be par­ti­tioned in three dif­fer­ent halls along with eight break-out halls. The ho­tel can cater from ten to 1200 peo­ple in the con­ven­tion halls. The prime USP of Novo­tel Visakha­p­at­nam Varun Beach is its lo­ca­tion and the sea view from all 224 rooms and ban­quet spa­ces.

MiCE IN 2018

In 2018, we catered to many desti­na­tion wed­dings and it won't be wrong to say that we have seen tremen­dous growth in this seg­ment. The ho­tel has seen a steady growth in the oc­cu­pancy and rates for this year which has led to a healthy rise in ARR and RevPAR. The tar­get for the next year is to fo­cus more on cor­po­rate in­cen­tive groups and wed­dings.

CHAL­LENGES AND MORE

Ear­lier, con­nec­tiv­ity to Visakha­p­at­nam was a ma­jor con­cern, how­ever it has nar­rowed down to some ex­tent with the in­crease in the num­ber of flights from ma­jor cities in In­dia. There is still scope for bet­ter con­nec­tiv­ity.

Ashish Jagota

Ex­ec­u­tive Di­rec­tor Con­cept Con­fer­ences

MiCE IN IN­DIA AND GLOB­ALLY

While MiCE sec­tor has ex­pe­ri­enced growth in the In­dian sec­tor in the past decade, In­dia still has less than 0.5 per cent share of the world meet­ings and con­ven­tions mar­ket. De­vel­op­ing more world-class ex­hi­bi­tion centres can en­able In­dia to at­tract global con­ven­tions and meet­ings in tourism as well as other sec­tors.

DO­MES­TIC AND IN­BOUND MiCE IN 2019

In­dia is es­ti­mated to gen­er­ate 6.5 mil­lion out­bound lux­ury and MiCE tourists an­nu­ally by 2020. The do­mes­tic mar­ket looks very promis­ing es­pe­cially with the govern­ment pro­mot­ing off­beat / unique des­ti­na­tions like Luc­know, Indore, Bhubaneshwar, etc. The in­bound mar­ket is also not far be­hind with the client look­ing for value and ex­pe­ri­ence for money. The met­ros con­tinue to be the pre­ferred choice largely due to con­nec­tiv­ity, venues and other in­fra­struc­ture avail­able.

OUT­BOUND MiCE IN 2019

Top 10 out­bound des­ti­na­tions are Hong Kong, Dubai, Sin­ga­pore, Thai­land, Rus­sia, Abu Ahabi, Budapest, Spain, In­done­sia, Prague, and Switzer­land.

Disha Shah

Di­rec­tor

ICE Group In­dia

MiCE IN IN­DIA AND GLOB­ALLY FOR 2018

MiCE is a seg­ment which is grow­ing with its pace. There is a steady growth pat­tern. Within In­dia as well as glob­ally I feel MiCE is a seg­ment which will bear fruits for long-term.

DO­MES­TIC AND IN­BOUND MiCE IN 2019

Top 10 des­ti­na­tions do­mes­tic for MiCE - while there are a few off-beat des­ti­na­tions and stand-alone prop­er­ties that are pick­ing up good MiCE busi­nesses, Goa, still takes the first five spot, while Hy­der­abad, Jaipur, North In­dia has seen a up­ward trend in MiCE with a few ho­tels set­ting up good con­fer­enc­ing fa­cil­i­ties like Jaisalmer and Delhi.

OUT­BOUND MiCE IN 2019

Due to the elec­tions in 2019 there may be a few months where busi­ness will be slow and our aim is to lock down max­i­mum busi­ness for next year as early as pos­si­ble.

There are ad­di­tion of new flights and more sec­tors and a few in low cost airlines as well which means MiCE op­por­tu­ni­ties will be ex­po­nen­tial. 2019 will see in­creased de­mand to des­ti­na­tions such as Croa­tia, Brus­sels, South Amer­i­can coun­tries such as Mex­ico, Brazil and even Scan­di­na­vian coun­tries will be on hot plate for small MiCE groups.

Jose Se­bas­tian

Gen­eral Man­ager

Lulu In­ter­na­tional Con­ven­tion Cen­ter & Gar­den Ho­tels, Thris­sur

MiCE OF­FER­INGS

Lulu ICC has pil­lar less halls of vary­ing ca­pac­i­ties ideal to meet the MiCE re­quire­ment of 50 to 2000 guests and an at­tached 16,000 sqft. of lawn area which of­fer plenty of space for other events in a to­tal spread of over 15 acres of land­scape area.

MiCE IN IN­DIA AND GLOB­ALLY FOR 2018

The neg­a­tive im­pact of de­mon­eti­sa­tion across In­dia and liquor ban in Ker­ala which came unan­nounced was im­mense. The mar­ket also had to cope up with GST regime.

CHAL­LENGES FOR DO­MES­TIC MiCE

The govern­ment has a ma­jor role to play in in­fra­struc­ture build­ing along with mar­ket­ing and brand­ing the coun­try over­seas. The rate of govern­ment taxes in avi­a­tion, ho­tel and hos­pi­tal­ity and travel in­dus­try as a whole has also to be looked into.

RE­VIEW 2018, TAR­GETS 2019

This year, we are see­ing a pipe­line in busi­ness prospects which is not as strong as last year. We are still in the process of revival post Ker­ala floods.

Ri­pos Das

Man­ag­ing Di­rec­tor

Mayuz Hol­i­days & Di­rec­tor, An­daman Ex­otic Hol­i­days

[email protected]­DAMAN EX­OTIC HOL­I­DAYS

Year 2018 was fan­tas­tic for our group as this year busi­ness be­came at ease for us and for our cus­tomers, The ad­vent of GST was also man­age­able as po­ten­tial cus­tomers were ex­plained the nec­es­sary tar­iff rates and pack­ages.

We along with my team mem­bers al­ways re­search on the var­i­ous des­ti­na­tions be­fore pro­vid­ing the cus­tomers so­lu­tions to their queries and re­quire­ments.

MiCE IN IN­DIA AND GLOB­ALLY FOR 2018

An­daman Ex­otic Hol­i­days has served in 2018 to var­i­ous MNC cus­tomers as well as group pack­ages and has ren­dered in­di­vid­u­ally also. The ma­jor do­mes­tic pack­ages served by An­daman Ex­otic Hol­i­days were Goa, Ker­ala, An­daman, whereas, the in­ter­na­tional pack­ages were Sin­ga­pore, Kath­mandu, Bhutan, Malasiya, Thai­land.

DO­MES­TIC AND IN­BOUND MiCE IN 2019

The do­mes­tic out­look for 2019 is to pro­mote the North­east re­gion which is a fu­ture ev­er­green desti­na­tion for cus­tomers.The top ten des­ti­na­tions are Goa, Kash­mir, North­east, An­daman, Ker­ala, Ooty, Coorg, Ra­jasthan, Puri, Sun­der­ban.

OUT­BOUND MiCE IN 2019

Out­look for 2019 is to pro­mote the Sin­ga­pore, Kath­mandu, Bhutan, Malasiya, Thai­land. The up­com­ing ones are Bali, Europe, Sri Lanka and Mal­dives.

Ameet Raj Kundu

Di­rec­tor of Sales and Mar­ket­ing Radis­son Blu Re­sort Tem­ple­bay Ma­mal­la­pu­ram

[email protected]­SON BLU RE­SORT TEM­PLE­BAY MA­MAL­LA­PU­RAM

Radis­son Blu Re­sort Tem­ple­bay Ma­mal­la­pu­ram boasts of wide va­ri­ety of ac­tiv­i­ties that can be or­gan­ised specif­i­cally for MiCE groups – rang­ing from ad­ven­ture sports to golf. The re­sort's high­light of­fer­ing is the largest pil­lar less ball­room, which spans ap­prox­i­mately 20,000 square feet, and ap­prox­i­mately 65,000 square feet of ex­pan­sive lawns which has proven to be the per­fect venue for wed­dings. It's two restau­rants serve global cui­sine with wa­ter­front views, sig­na­ture Bodhi spa, and a 27,000-square-foot me­an­der­ing out­door pool are just a few el­e­ments that make for a per­fect get­away.

MiCE IN IN­DIA AND GLOB­ALLY FOR 2018

In­dia never far be­hind in de­vel­op­ing prod­ucts to keep pace with the world. The in­dus­try has been hard at work build­ing the nec­es­sary in­fra­struc­ture to cater to the po­ten­tial seg­ment. The move­ments of larger groups are now do­mes­tic, and the in­dus­try is ben­e­fit­ting from it. We have seen a growth of al­most 20-25 per cent in MiCE over the last cou­ple of years.

The oc­cu­pancy is pro­gres­sively in­creas­ing over the past few years in the MiCE seg­ment at the per­cent­age of 5 to 10 per cent YOY. The RevPar has grown by 5 to 6 per cent com­pared to pre­vi­ous year. For the year 2019, we are aim­ing at 10 per cent in­crease on the oc­cu­pancy of MiCE seg­ment com­pared to this year, with an in­crease of 6 to 8per cent on the RevPar.

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