Man­preet Bin­dra

Micetalk - - Analysis -

Head - MICE FCM Travel Solutions

IN­CRED­I­BLE MiCE

MiCE is one of the fastest grow­ing seg­ments in the travel and tourism in­dus­try in In­dia. This growth is driven by ad­vance­ment in tech­nol­ogy and im­proved in­fra­struc­ture and ser­vices. As a po­ten­tial MiCE des­ti­na­tion, In­dia has ev­ery­thing a mod­ern con­fer­ence or­gan­iser could ex­pect, with a rich her­itage and a vi­brant cul­ture for tourists to ex­plore. It also of­fers state-of-the-art ac­com­mo­da­tion at five-star ho­tels. On an op­er­a­tional level, In­dia has a lot of ad­van­tages over other pop­u­lar MiCE coun­tries such as those in South­east Asia. For in­stance, there are no visa for­mal­i­ties; lesser costs in­volved; and In­dian cui­sine, a pop­u­lar de­mand of MiCE trav­ellers, avail­able ev­ery­where. A high rate of ex­change for some of the South­east Asian coun­tries also means that con­duct­ing MiCE in­ter­na­tion­ally could be more ex­pen­sive. Some of the MiCE hotspots in In­dia in­clude Mum­bai, Delhi, Kolkata, Kochi, Jaipur, Hy­der­abad, Chen­nai, Bengaluru, Goa, and Agra.

DEVEL­OP­ING LO­GIS­TICS

When busi­ness vis­i­tors come to In­dia to at­tend MiCE events, they spend large amounts of money on ac­com­mo­da­tion, food and bev­er­age, in-city trans­port, venues, leisure ac­tiv­i­ties, etc. With the gov­ern­ment fo­cus­ing on bet­ter in­fra­struc­ture and el­e­vat­ing do­mes­tic tourism with strate­gic ag­gres­sive mar­ket­ing and proac­tive in­cen­tives, In­dia will be welle­quipped to com­pete with neigh­bour­ing coun­tries.

A high rate of ex­change for some SE Asian coun­tries means costly MiCE

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