Head - MICE FCM Travel Solutions
MiCE is one of the fastest growing segments in the travel and tourism industry in India. This growth is driven by advancement in technology and improved infrastructure and services. As a potential MiCE destination, India has everything a modern conference organiser could expect, with a rich heritage and a vibrant culture for tourists to explore. It also offers state-of-the-art accommodation at five-star hotels. On an operational level, India has a lot of advantages over other popular MiCE countries such as those in Southeast Asia. For instance, there are no visa formalities; lesser costs involved; and Indian cuisine, a popular demand of MiCE travellers, available everywhere. A high rate of exchange for some of the Southeast Asian countries also means that conducting MiCE internationally could be more expensive. Some of the MiCE hotspots in India include Mumbai, Delhi, Kolkata, Kochi, Jaipur, Hyderabad, Chennai, Bengaluru, Goa, and Agra.
When business visitors come to India to attend MiCE events, they spend large amounts of money on accommodation, food and beverage, in-city transport, venues, leisure activities, etc. With the government focusing on better infrastructure and elevating domestic tourism with strategic aggressive marketing and proactive incentives, India will be wellequipped to compete with neighbouring countries.
A high rate of exchange for some SE Asian countries means costly MiCE