Innovation is integral to MiCE
Veena World offers professionally-planned holidays with a personal touch. In an interview, Sunila Patil, Director, Veena World, talks about the company
Kindly tell us about the USP of the company. Veena World believes in making the world affordable with continuous innovation in the world of tourism. We aim to create a community of happy travellers and develop an empowering culture that inspires team members, partners, and associates to strive for higher levels of achievement and growth. With 1000-plus team members, our team is truly our biggest strength. Moreover, with innovation being at the core of Veena World, we constantly strive to explore new destinations and touring concepts, be it in India or around the world. With 200-plus preferred sales partners, 1000-plus associates worldwide and more than 350,000 guests in just five years, we believe that at Veena World, although numbers count, people matter.
Could you elaborate on the recently-launched inbound tours for India? With Veena World's team comprising about 450 experienced tour managers, there couldn't have been a better time to explore the inbound market. With tours across popular and offbeat destinations in India, from Rajasthan and Kerala to Leh, Ladakh and the Northeast, Veena World has been taking its thousands of guests on a rendezvous with the soul of the country. We thought it was time we took a step ahead to serve our guests from across the globe and show our incredible India to the world. Even before we officially launched our inbound division, we had inbound guests travelling with us, be it NRIs or foreign nationals. We have arranged Bollywood dance sessions for them, have had trails that introduce them to the ancient culture of India, and have also catered to an international yoga group, comprising more than 150 members, who travelled across Maharashtra. Veena World also participates in the World Travel Market (WTM) every year.
MiCE is all about innovation. How have you applied the same to different segments of MiCE in your company? Each corporate travels with a different purpose
– be it an annual general meeting, dealer incentives, conferences, or exhibitions. They may or may not approach us with a particular destination in mind, but we put our experience and expertise to suggest to them destinations befitting their needs and even design bespoke touring programmes for them. Recently, Veena World successfully executed its very first destination wedding at a palace in Jaipur. All arrangements were made just as the bride, groom, and their families wanted. The NRI families flew in from Australia, with their friends and relatives arriving from the various parts of the world and India. In the past, we have arranged a valentine's special tour for a group of doctors, a Japan tour for a corporate, which included many authentic and local experiences such as sumo wrestling, etc.
Which trends, according to you, are going to influence the MiCE industry in 2019? Outbound as well as inbound travel is here to grow. At the same time, even domestic travel is on the rise. The new hotel properties and airports coming up in India and around the world will only add to a stronger infrastructure required for smooth MiCE operations. The megaproject of an exhibitioncum-convention centre, which will also include a commercial complex and service apartments coming up in Mumbai's BKC, will certainly overcome the dearth for world-class convention centres in Mumbai and be a feather in the cap of the financial capital of India. Moreover, Central Europe and Central Asia, which are gradually rising above their nascent stage for MiCE travel, will only get more impetus in the near future and will establish themselves as prime destinations for MiCE.
With 1000-plus team members, our team is truly our biggest strength