In­no­va­tion is in­te­gral to MiCE

Veena World of­fers pro­fes­sion­ally-planned hol­i­days with a per­sonal touch. In an in­ter­view, Su­nila Patil, Di­rec­tor, Veena World, talks about the com­pany

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Kindly tell us about the USP of the com­pany. Veena World be­lieves in mak­ing the world af­ford­able with con­tin­u­ous in­no­va­tion in the world of tourism. We aim to cre­ate a com­mu­nity of happy trav­ellers and de­velop an em­pow­er­ing cul­ture that in­spires team mem­bers, part­ners, and as­so­ciates to strive for higher lev­els of achieve­ment and growth. With 1000-plus team mem­bers, our team is truly our big­gest strength. More­over, with in­no­va­tion be­ing at the core of Veena World, we con­stantly strive to ex­plore new des­ti­na­tions and tour­ing con­cepts, be it in In­dia or around the world. With 200-plus pre­ferred sales part­ners, 1000-plus as­so­ciates world­wide and more than 350,000 guests in just five years, we be­lieve that at Veena World, although num­bers count, peo­ple mat­ter.

Could you elab­o­rate on the re­cently-launched in­bound tours for In­dia? With Veena World's team com­pris­ing about 450 ex­pe­ri­enced tour man­agers, there couldn't have been a bet­ter time to ex­plore the in­bound mar­ket. With tours across pop­u­lar and off­beat des­ti­na­tions in In­dia, from Ra­jasthan and Ker­ala to Leh, Ladakh and the North­east, Veena World has been tak­ing its thou­sands of guests on a ren­dezvous with the soul of the coun­try. We thought it was time we took a step ahead to serve our guests from across the globe and show our in­cred­i­ble In­dia to the world. Even be­fore we of­fi­cially launched our in­bound divi­sion, we had in­bound guests trav­el­ling with us, be it NRIs or for­eign na­tion­als. We have ar­ranged Bol­ly­wood dance ses­sions for them, have had trails that in­tro­duce them to the an­cient cul­ture of In­dia, and have also catered to an in­ter­na­tional yoga group, com­pris­ing more than 150 mem­bers, who trav­elled across Ma­ha­rash­tra. Veena World also par­tic­i­pates in the World Travel Mar­ket (WTM) ev­ery year.

MiCE is all about in­no­va­tion. How have you ap­plied the same to dif­fer­ent seg­ments of MiCE in your com­pany? Each cor­po­rate trav­els with a dif­fer­ent pur­pose

– be it an an­nual gen­eral meet­ing, dealer in­cen­tives, con­fer­ences, or ex­hi­bi­tions. They may or may not ap­proach us with a par­tic­u­lar des­ti­na­tion in mind, but we put our ex­pe­ri­ence and ex­per­tise to sug­gest to them des­ti­na­tions be­fit­ting their needs and even de­sign be­spoke tour­ing pro­grammes for them. Re­cently, Veena World suc­cess­fully ex­e­cuted its very first des­ti­na­tion wed­ding at a palace in Jaipur. All ar­range­ments were made just as the bride, groom, and their fam­i­lies wanted. The NRI fam­i­lies flew in from Aus­tralia, with their friends and rel­a­tives ar­riv­ing from the var­i­ous parts of the world and In­dia. In the past, we have ar­ranged a valen­tine's spe­cial tour for a group of doc­tors, a Ja­pan tour for a cor­po­rate, which in­cluded many au­then­tic and lo­cal ex­pe­ri­ences such as sumo wrestling, etc.

Which trends, ac­cord­ing to you, are go­ing to in­flu­ence the MiCE in­dus­try in 2019? Out­bound as well as in­bound travel is here to grow. At the same time, even do­mes­tic travel is on the rise. The new ho­tel prop­er­ties and air­ports com­ing up in In­dia and around the world will only add to a stronger in­fra­struc­ture re­quired for smooth MiCE op­er­a­tions. The megapro­ject of an ex­hi­bi­tion­cum-con­ven­tion cen­tre, which will also in­clude a com­mer­cial com­plex and ser­vice apart­ments com­ing up in Mum­bai's BKC, will cer­tainly over­come the dearth for world-class con­ven­tion cen­tres in Mum­bai and be a feather in the cap of the fi­nan­cial cap­i­tal of In­dia. More­over, Cen­tral Europe and Cen­tral Asia, which are grad­u­ally rising above their nascent stage for MiCE travel, will only get more im­pe­tus in the near fu­ture and will es­tab­lish them­selves as prime des­ti­na­tions for MiCE.

With 1000-plus team mem­bers, our team is truly our big­gest strength

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