Meera Charnalia

Senior Vice President, MICE Thomas Cook (India)

COST ANALYSIS

The major expense an organisation has to bear when organising a MiCE event in any Southeast Asian country is airfare and added cost of visa, which can be eliminated by holding a MiCE event in India. This also eliminates the requirement of having a passport, which in turn increases the volume of the group, bringing down cost, too.

The host company organising its event in India will get great value when it comes to Indian culture-specific meals and beautiful venues. Besides the package of F&B and banquet charges in a Southeast Asian countries, the host company also has to bear an added cost of room accommodation, whereas in India a gala dinner/ MiCE event can be done in just a day, which becomes economical for the host. At some occasions, transfers can be eliminated completely. Accordingly, there are many venue options in India which can be explored by great road and train connectivity.

QUICKER DELIVERY

The turnaround time to organise a MiCE event in India is lesser compared to any Southeast Asian country. In India, transfers (coach or car rental companies) are way more flexible compared to the Southeast Asian countries, when it comes to their service hours. Language, too, is not a barrier.

The only benefit for MiCE in India is from hotels, in the form of a cash subsidy