AIME re­fines key el­e­ments

Matt Pearce, CEO of event or­gan­iser Talk2 Me­dia & Events, shares de­tails about its de­but in host­ing Asia Pa­cific In­cen­tives Meet­ings Event (AIME)

Micetalk - - Contents - Kan­chan Nath from Mel­bourne

What changes have you brought to the show?

We have taken the fundamenta­ls of the event and made them bet­ter. A good show has to have three things: you have to have good busi­ness, the abil­ity to talk to peo­ple, and you have to have the abil­ity to ed­u­cate peo­ple as well. So, in terms of ed­u­ca­tion, in our knowl­edge pro­gramme we had 15 dif­fer­ent ses­sions run­ning. We worked with PCMA as our strate­gic ed­u­ca­tion part­ner. We also had SITE and ICCA as ed­u­ca­tion part­ners.

We had very spe­cific ses­sions around the core com­po­nents of in­cen­tives, meet­ings, and events. An­other thing that we did was to up­grade the net­work­ing, so that there would be more op­por­tu­ni­ties for con­ver­sa­tions be­yond the booths and ap­point­ments.

Give peo­ple an op­por­tu­nity to talk and they find a way to do busi­ness! Our first year was aimed at just get­ting the ba­sics right.

What do cor­po­rates ex­pect these days?

Cor­po­rates are now em­pha­sis­ing on events, so whether it's Or­a­cle, Cisco or Mi­crosoft, they are us­ing event com­pa­nies to man­age their shows. They are look­ing for some­thing that can re­ally shake peo­ple up and say this is it! They are look­ing for venues and tech­nolo­gies that un­der­stand flex­i­bil­ity.

What are the emerg­ing trends in MiCE over­all?

The three im­por­tant things that re­main are India, China, and tech­nol­ogy. They were al­ways there but are now be­com­ing more pow­er­ful as wealth im­proves in both coun­tries.

There are four bil­lion peo­ple in Asia Pa­cific, one bil­lion in Africa, one bil­lion in the Amer­i­cas, and one bil­lion in Europe; what's hap­pen­ing in this in­dus­try is that two and a half bil­lion of those are start­ing to wake up.

You will see quite a sig­nif­i­cant shift in what is hap­pen­ing and how it hap­pens. We fo­cused on the whole of Asia Pa­cific and not just Aus­tralia. We hosted buy­ers from 38 coun­tries and exhibitors from more than 15.

Matt Pearce

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