Indian buyers among top-5 at IT&CM China

Aimed at enhancing delegates’ experience, the 13th edition of IT&CM China redesigned its business, networking, and education programme

Held in Shanghai from March 19-21, China's only double-bill event in MiCE and corporate travel underlined the significance and role of innovation in the pursuit of sustainability. The opening keynote address at this year's IT&CM, ‘Sustainability through Innovation', was a culmination of three different perspectives on how organisations in China's MiCE industry can embrace innovation to stay sustainable and relevant in the years to come.

The show implemented new initiatives for different buyer segments and exhibitors to further engage and cultivate potential procurement opportunities. Elaborating on them, Darren Ng, Managing Director, TTG Asia Media, organiser of the event, said, “With business fulfilment being a huge part of the show's value proposition, we have added new and enhanced dimensions to complement the usual one-on-one appointments for exhibitors and buyers.”

The new elements of innovation weaved throughout the various content components across the show included the Exhibition Walkabout, Meet The Corporates in a speed-dating format, brand showcase presentation, power innovation luncheon and MiCE Innovation Hub, as well as a new highlight – Say Hi to Everyone. Noor Ahmad Hamid, Regional Director (Asia Pacific), ICCA and moderator for the keynote address, said, “A hot topic like innovation transcends industries. Learning about tried-andproven concepts and ideas from success stories within and outside MiCE is a great way to kick-start an inspiring IT&CM China and CTW China.”

Close to 495 buyers from 26 territories, with 81 per cent of them from the Chinese market, made their presence felt at the show.

NEWS FLASH The next IT&CM China will be held in Shanghai from March 24-26, 2020