In­dian buy­ers among top-5 at IT&CM China

Aimed at en­hanc­ing del­e­gates’ ex­pe­ri­ence, the 13th edi­tion of IT&CM China re­designed its busi­ness, net­work­ing, and ed­u­ca­tion pro­gramme

Micetalk - - Contents - Manas Dwivedi from Shang­hai

Held in Shang­hai from March 19-21, China's only dou­ble-bill event in MiCE and cor­po­rate travel un­der­lined the sig­nif­i­cance and role of in­no­va­tion in the pur­suit of sus­tain­abil­ity. The open­ing key­note ad­dress at this year's IT&CM, ‘Sus­tain­abil­ity through In­no­va­tion', was a cul­mi­na­tion of three dif­fer­ent per­spec­tives on how or­gan­i­sa­tions in China's MiCE in­dus­try can em­brace in­no­va­tion to stay sus­tain­able and rel­e­vant in the years to come.

The show im­ple­mented new ini­tia­tives for dif­fer­ent buyer segments and exhibitors to fur­ther en­gage and cul­ti­vate po­ten­tial pro­cure­ment op­por­tu­ni­ties. Elab­o­rat­ing on them, Darren Ng, Man­ag­ing Di­rec­tor, TTG Asia Me­dia, or­gan­iser of the event, said, “With busi­ness ful­fil­ment be­ing a huge part of the show's value propo­si­tion, we have added new and en­hanced di­men­sions to com­ple­ment the usual one-on-one ap­point­ments for exhibitors and buy­ers.”

The new el­e­ments of in­no­va­tion weaved through­out the var­i­ous con­tent com­po­nents across the show in­cluded the Exhibition Walk­a­bout, Meet The Cor­po­rates in a speed-dat­ing for­mat, brand show­case pre­sen­ta­tion, power in­no­va­tion lun­cheon and MiCE In­no­va­tion Hub, as well as a new high­light – Say Hi to Ev­ery­one. Noor Ah­mad Hamid, Re­gional Di­rec­tor (Asia Pa­cific), ICCA and mod­er­a­tor for the key­note ad­dress, said, “A hot topic like in­no­va­tion tran­scends in­dus­tries. Learn­ing about tried-and­proven concepts and ideas from suc­cess sto­ries within and out­side MiCE is a great way to kick-start an in­spir­ing IT&CM China and CTW China.”

Close to 495 buy­ers from 26 ter­ri­to­ries, with 81 per cent of them from the Chi­nese mar­ket, made their pres­ence felt at the show.

NEWS FLASH The next IT&CM China will be held in Shang­hai from March 24-26, 2020

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