TCEB to enhance MiCE partnerships

■ Thailand Convention and Exhibition Bureau (TCEB) – Business is elevating Thailand’s fast-growing MiCE sector by forming a series of deep partnerships with major MiCE players supported by its new marketing plan and tradeshow strategy. This year, TCEB – Business is looking to deepen partnerships with existing partners and has identified new ones at tradeshows where it has confirmed attendance, including IMEX Frankfurt, IMEX America, and IBTM World, Spain. TCEB – Business will help identify and attract overseas business events related to 10 key industries highlighted in the Thai government’s ‘Thailand 4.0’ model.