The show must go on
This pandemic has threatened our very existence and our best survival strategy is togetherness. If we are able to come together as ONE, we will have the strength of MANY.
Ibelieve that it is the time of the small and medium enterprises like ourselves – who comprise the bulk of the industry – to make a difference. We are businessmen with our feet firmly planted on the ground. We are the most challenged at this time and need to look for solutions. The focus has to be on Action that will make a difference in these times. We need to look for Profit in everything we do & for everyone we work with. can never go out of fashion. Ten thousand fans in a stadium can cheer the music of a popular artist, swinging with the beats – will you get the same experience in front of a screen with a fizzy drink and popcorn? Technology has its own place. It is a great value addition but it can never substitute the ‘real thing'. Don't worry, keep the faith – the ‘REAL THING' will be BACK. Yes, with safety measures in place. Yes, with some changes – but, THE entrepreneurial solutions to usher in happiness. Our ‘Togetherness is Taakat'
– it is our strength. Our collaboration will help us draw upon each other's strengths and negate our weaknesses. This will have to be gender and age agnostic simply because the focus on profit cannot afford to discriminate.
Future forward
I have spent more than two decades in this industry and what I have learnt is that ‘The Show Must Go On'. There is no denying that the Indian experiential and wedding industry is currently suffering and agencies are struggling to stay afloat. But I believe our industry will enjoy a revival soon. New SOPs will emerge and with innovation and technology our industry will create new engagement models which will help us brave our way through the pandemic. Domestic destinations will be the most soughtafter for large weddings as international markets will be shunned. This will provide event companies more opportunities and several corporate event companies will also begin to use their expertise for wedding design, planning and management. Of course, the profit margins will be reduced, but celebrations and weddings will sustain our industry till corporate spenders are back.
(Rajeev Jain is Director of Rashi Entertainment. The views and opinions expressed in this article are those of the author.)
New SOPs will emerge and with innovation & tech our industry will create new engagement models