Shivani Misri Sadhoo talks about how the event based industry is changing at a quick pace
Individual travel incentives will become the norm as people will feel more comfortable when traveling solo or at the most with one companion, says Shivani Misri Sadhoo
The event-based industry is changing at a quick pace. From more exclusive travel destinations to stricter sanitation norms and entry protocols, there are several trends which appear promising for 2021. Let's look at some of them.
REMAINING CLOSER TO HOME
Business events that were conducted in far away and exotic locations used to be considered great, but now that people are quite reluctant to travel long distances, companies are looking at local and regional venues that are closer to their headquarters.
If travel is needed for events, expect to see a rise in the demand for private and ultra-exclusive locations where the number of people who can enter is easily enforced. Private locales like a good resort are a luxurious and alluring option to consider.
INDIVIDUAL TRAVEL INCENTIVES
Incentive-based travel programmes are an amazing way to motivate employees and celebrate their achievements within the company. In 2021, event sector trends suggest that group incentive travel will be a thing of the past and individual travel incentives will become the norm as people will feel more comfortable when traveling solo or at the most with one companion. Thus, instead of organising an incentive trip for a huge team or a group of people, provide incentive trips for employees on an individual basis during various times of the year.
HYBRID BUSINESS EVENTS
Once live meetings and events start, prepare for a hybrid of in-person and virtual presence to become the trend. As several employees already have good experience with video conferencing apps and virtual meetings, give them an option of attending your company's event in person or through a virtual platform.
With restaurants and events operating at lesser capacity, expect the same restrictions to be there for meetings and events in 2021.
ENHANCED SANITATION PROCEDURES
For the safety of your event attendees, it is crucial to practice strict sanitation protocols.
While COVID is still there, consider requiring all attendees to take the test in order to be able to be present during the meeting or event.