'Festival Economy' policy
The goals of the ‘Festival Economy’ policy are to enhance the destination city’s reputation & contribute to sustainable development, says Nichapa Yoswee, Senior VP–Business, TCEB
Thailand Convention & Exhibition Bureau (TCEB) has launched a ‘Festival Economy' policy to nurture partnerships between professional festival associations and local city governments to co-create new festivals with lasting economic, social and environmental impacts.
At the launch on December 1, 2020 in Bangkok, TCEB put this policy into action by signing a MoU with Phetchaburi province, Ratchaprasong Square Trade Association (RSTA) and Thai International Events & Festivals Trade Association (TIEFA) to jointly work on projects under the ‘Festival Economy' policy. Nichapa Yoswee, TCEB Senior Vice President – Business, states, "The partnership and collaboration between these associations and city governments are the key that will result in ‘One City, One Licensed Event'– the idea that each city has a distinctive signature festival that can be promoted and recognised internationally – within five years.
The goals of the ‘Festival Economy' policy are to energise the destination city's economy, to enhance the city's reputation, and contribute to the sustainable development of the city."
In tandem with the launch of ‘Festival Economy', TCEB has also unveiled a campaign named ‘Thailand Power Up' aiming to empower festival owners in order to enhance festivals in Thailand and to maintain international fan base engagement by utilising technology and an online platform. More importantly, this campaign offers three packages that will help all festival owners to overcome the challenges posed by COVID-19. ‘Thailand Event Line Up' is a broadbased subsidy scheme for festival organisations. New or existing festivals which are able to create business, social, and environmental impacts are eligible.
‘N2N (New to Normal) Tech Savvy' supports festival owners in acquiring technology and innovation that will help to manage their festivals more efficiently. TCEB also offers MICE Innovation Catalog which contains lists of the technologies available to be selected.
‘International Mega Event and Market Penetration' is for festival owners who are looking to launch festivals in Thailand which must include plans for development, adaptation, international promotion, and the rationale of selecting Thailand as the host country.
Each city has a distinctive signature festival that can be promoted and recognised internationally