Israel to focus on leisure & M!CE

Israel's Ministry of Tourism, as part of its wider promotional activities in the UAE, is all set to participate at the Arabian Travel Mart and Expo Dubai in 2021. The strategy is to focus Israel as a leisure and a M!CE destination through various B2B and B2C activities. The UAE and Israel signed a mutual visa waiver agreement following the normalisation of ties between the two countries, enabling travellers to obtain visas on arrival.