Micetalk

MICE Engage 2021

Corporates can re-ignite their M!CE plans by networking with travel suppliers at the one and only MICE Engage 2021 virtual show hosted by JTB India on April 28, 2021

- To know more about this, contact your JTB Sales Manager or write to us at sales1@jtb-india.com Hazel Jain

In view of the missed M!CE travel opportunit­ies last year, 2021-2022 is expected to throw up myriad new options for this segment. With the gradual return of live events combined with hybrid methods, corporate customers worldwide will no doubt search for newer and safer ways to conduct their M!CE travel. Catering to this latent demand,

JTB India will organise a unique B2C virtual platform dedicated to M!CE travel slated to be held on April 28, 2021.

This event will see participat­ion from interestin­g and varied exhibitors such as internatio­nal tourism boards, and global hotel chains apart from cruise lines and internatio­nal and domestic airlines. Corporates can register for this event as buyers free of cost and take advantage of this networking opportunit­y. With M!CE travel from India slowly gaining momentum, corporates are invited to participat­e in MICE Engage 2021 in order to take advantage of its wide corporate network. MICE Engage 2021 will offer corporates a chance to connect with various tourism service providers that can cater to all M!CE requiremen­ts. A new world order calls for new beginnings, and MICE

Engage 2021 can help meet new M!CE requiremen­ts. This event will also help corporates budget for their M!CE trips in this financial year.

The disruption caused by the pandemic took us from 100 to zero. But the industry is now seeing a bounce back with companies who have either already done M!CE trips or are already planning M!CE trips this year. Studies show that corporate clients within India want to go back to normal, but safely keeping all COVID-19 protocols in place.

All M!CE travel essentiall­y boils down to employee engagement, which means that the content of every M!CE travel – whether it is an incentive, a conference or an executive-level meeting – is very crucial. Therefore, what teams do within that is very important because every single activity whether it is a dinner, a speaker or a talk show is towards building engagement.

Many corporates are exploring new destinatio­ns and new experience­s as a response to COVID-19. The virtual event MICE Engage 2021 will allow corporates to meet decision-makers from the travel sector via one-on-one, pre-scheduled meetings, with the option of doing video calls through the platform. Buyers can learn about new brands, new destinatio­ns, and travel products that have entered the travel market and explore M!CE opportunit­ies for their teams.

This event is poised to give M!CE travel in India a shot in the arm. Business events of the future are slated to be multi-sensory, authentic and experienti­al. And this virtual platform will provide corporates an opportunit­y to explore just that.

Corporates will get a chance to connect with tourism service providers catering to all M!CE requiremen­ts

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