HK's road to recovery
The Hong Kong Tourism Board (HKTB) is getting ready to step up promotions and hopes to relaunch mega events in physical formats to prepare for tourism recovery.
The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online discussing tourism trends and sharing details of the HKTB's latest strategic plans with around 2,700 trade representatives from Hong Kong, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors.
During the meeting, Dane Cheng, Executive Director, HKTB told the representatives that the tourism board was preparing to step up promotions and would launch a new round of the Hong Kong Neighbourhoods campaign. In addition, the HKTB also hopes to relaunch mega events in physical formats to prepare for tourism recovery. “As well as driving local tourism through the Holiday at Home platform, the HKTB has maintained Hong Kong's international profile with a succession of promotional campaigns throughout the pandemic. The global economy has started to rebound with Asia predicted to recover sooner and the Mainland expected to outperform other markets in economic growth. Combined with the gradual easing of the pandemic situation in Hong Kong, this makes it a good time for Hong Kong to further raise its profile. As cross-border travel gradually resumes, the HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets,” Cheng said.
HKTB has also launched the ‘Hong Kong Convention Ambassador' programme to help revitalise Hong Kong's M!CE industry. Over 100 distinguished leaders of business and professional bodies in Hong Kong have joined forces with the HKTB as Hong Kong Convention Ambassadors to promote the city as the premier choice for regional and global M!CE events.
"As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global M!CE events, ”
Dr YK Pang, Chairman, HKTB said, as he extended a warm welcome to the Ambassadors. “The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes, it will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery. The economic multiplier effect of hosting world-class M!CE events is huge. And the HKTB team is here to offer full support to the Ambassadors' efforts,” he added.
If the pandemic situation in the city remains under control, the HKTB also hopes to relaunch mega events that Hong Kong people can initially take part in.
It is a good time for Hong Kong to further raise its profile
The programme is formulated to bring business events to HK