QUICK BYTE forged along the lines of ‘connect, converse, collaborate’, the event witnessed a strong attendance

on the website. Custom experience matters." Calling M!CE events vital for every corporate and the hospitality industry at large, Greesh Bindra, VP-Operations, The Suryaa New Delhi, assures, "Hygiene and safety will continue to remain a top priority for all stakeholders."

The pandemic has forced the industry to reimagine M!CE. Kundu opines, "The industry is working on digitisation, reducing touch points, and making experiences seamless. However, it comes with a cost. We have to be fair and transparent." The players may have different business targets, but the common goal of reviving M!CE brings them all together. As Lim puts it, "With all the travel limitations, the business traveller has become cautious and selective. To attract him, business events should offer a very good value. So it is very important for all the key players in this industry to be very mindful. The push should be to deliver greater value, which is more important, and always ensure that we put the customer first in developing our content or delivering services."