Exhilarating hospitality
With unprecedented growth, Lords is well positioned to expand its portfolio in coming months, asserts Rishi Puri, Senior VP-Operations & Development, Lords Hotels & Resorts.
ROAD TO RECOVERY
Moving forward is the only way to survive, and we, at Lords, have moved forward full throttle, virtually. We have done it with extensive research of the market and worked our way up cautiously with the assistance of the virtual tools via Google My Business pages for customers to connect with, building brand awareness through virtual presentations complimented with offers. There is a trend of solo travel, as well as a rise in holistic hospitality, health and wellbeing. We are working to offer a digital guest experience for contactless service.
REGAINING THE MOMENTUM
Growth potential is huge for the hotel sector, and we have seen a slow but steady recovery across our units. Lords is offering comfortable accommodations at reasonable rates, and we have seen 40 per cent occupancy rates, or at least a stable occupancy figure, and are regaining the momentum.
SETTING BENCHMARKS
Even though 2021 was a challenging year, we are now witnessing a paradigm shift in the popularity of staycations, hygiene protocols, and contactless technologies. The Lords is trying to maintain its popularity by offering sustainable, purposeful, and health- and well-being-centric services, which have become new benchmarks.
PROMOTING BRAND AWARENESS
We have invested time and money and have presented Lords Group with a virtual presentation of its respective properties, building brand awareness among prospective and existing clients. We are also promoting the properties through creative marketing messages, practical guidance for business travellers with regards to easy accessibility, conference and meeting spaces to conduct business, featuring the USP of the properties, and popular recipes for which our said property is widely known for. If these promotions provide a clear takeaway for the viewer, they are more likely to remember us and connect positively with our brand's promotional messages.
PUSHING NEW FRONTIERS
Lords Hotels & Resorts, with its extensive portfolio of brands such as plaza, resorts, inns, and eco inns, is seeking more partnerships with private players and standalone hotel owners to enter into a management agreement to expand its reach across the globe and offer more exotic locations to its customers under a strategic alliance. Recently, Lords Hotels & Resorts signed a room sale agreement with Country Club, expanding business venues for leisure and pilgrimage locations for CCIL members. Under the agreement, the members would get to experience the Lords' hospitality at 25 of their exotic locations. This would mean more business for Lords Hotels units and also, at the same time, more destinations for CCIL members.
In recent times, we have seen 40 per cent occupancy rates