BESydney, BEA launch game to market Sydney

Business Events Sydney (BESydney) in partnership with Business Events Australia (BEA), has launched a new online game to showcase the destination appeal of Sydney for incentive events from India, Malaysia, and Singapore – with prizes on offer. The aim of the game is to educate BESydney’s corporate clients in South and Southeast Asia, as well as travel agents, inbound operators, and industry. The second phase will see the game launched in Japan and South Korea.