TCEB unveils MICE campaign to maximise Thailand reopening

TCEB has launched a new marketing campaign, Thailand MICE Back, to stimulate the industry in response to the country's reopening through four strategic approaches. Using MICE events to drive the local economy, the bureau projects seeing 6,130,000 MICE travellers, generating 28.4 billion baht in revenue for the country. The scheme aims to increase the confidence of both mdomestic and international MICE travellers, promote the continued organisation of MICE events, and attract world-class MICE events to the country.