STB's Singapo Reimagine Marketing Programme
Local businesses in the tourism and lifestyle sectors are set to get more marketing support with the launch of the Singapo Reimagine Marketing Programme (SMP) by the Singapore Tourism Board (STB), as part of efforts to support tourism and strengthen Singapore's appeal as a choice destination for business and leisure. Chang Chee Pey, Assistant Chief Executive of STB's Marketing Group, said, "Through the Singapo Reimagine Marketing Programme, we hope to rally the local industry to reimagine the way they promote Singapore and work with like-minded partners to cut through the clutter as destinations compete for a slice of the travel pie. For our tourism sector to recover strongly, businesses must cement our position as a mustvisit destination with diverse and appealing offerings. I look forward to seeing the innovative and bold marketing ideas that can help us achieve this."