TO BE COMPETITIVE IN THE HOSPITALITY SECTOR TODAY, HOTELS MUST PROVIDE MUCH MORE THAN A ROOM
Hotels becoming destinations in themselves is the travel trend of combining work commitments with entertainment. Having emerged around a decade ago, it continues to grow. More people consider exploring new places while travelling for business. Such trips require more thorough planning. So, travellers could use help from OTAs, hotels, and other travel providers.
RIGHT LOCATION IS KEY
The location has a significant impact on the demand for the hotel and hence on the price we can charge in the market. The success of a hotel location is determined by its proximity to demand generators and transit connectivity. We must recognise that what we have will not change in our local surroundings, which may have a negative impact on our business. Also , new social media platforms such as Trip-Advisor and Google, as well as guest reviews on other OTAs, provide us with valuable data into how consumers evaluate the location of hotels surrounding potential sites.
DIFFERENTIATING FACTORS
Hotels must offer much more than a room to be competitive today; they must deliver an experience. We work hard to differentiate our guest experience from that of our competitors in the sector today. We can begin by segmenting it into phases that touch different points in the journey of the traveller: prestay, in-stay, and post-stay.
THRIVING BLEISURE
Recent trends that mix work with travel that is not strictly business travel are redefining business travel while also helping to keep the travel industry afloat and waiting for full-scale business travel to return. The fusion of work and life can be hard and cause conflicts, but it also brings the traveller new opportunities. The separation of paying for business and leisure will only get easier as new solutions come into play.