Standing in solidarity
In a country like ours that is teeming with people, and with a female population standing roughly at 66 crore, one in every 22 women adds up to lakhs of women. And that’s how many of them are battling breast cancer. The issue is a grave one, but the awareness about it is scarce. Cancer Patients Aid Association (CPAA) has undertaken an initiative, Short-cut October, that aims to spread awareness, as well as raise funds hoping to help those who are ailing but have to opt out of treatment, due to financial concerns. The initiative has drawn support from all corners, such as Mithibai College, that is organising a cultural event and raising awareness through social media; SRK Universe, a fanclub for Shah Rukh Khan which campaigned for the cause online; and sports commentator Harsha Bhogle. “Around 2.5 million people in India suffer from cancer. Among women, breast cancer is the most commonly occurring form of cancer and for every two women diagnosed, one succumbs to the disease,” Bhogle said, pointing to the urgency of the problem.