Stand­ing in sol­i­dar­ity


In a coun­try like ours that is teem­ing with peo­ple, and with a fe­male pop­u­la­tion stand­ing roughly at 66 crore, one in ev­ery 22 women adds up to lakhs of women. And that’s how many of them are bat­tling breast can­cer. The is­sue is a grave one, but the aware­ness about it is scarce. Can­cer Pa­tients Aid As­so­ci­a­tion (CPAA) has un­der­taken an ini­tia­tive, Short-cut Oc­to­ber, that aims to spread aware­ness, as well as raise funds hop­ing to help those who are ail­ing but have to opt out of treat­ment, due to fi­nan­cial con­cerns. The ini­tia­tive has drawn sup­port from all cor­ners, such as Mithibai Col­lege, that is or­gan­is­ing a cul­tural event and rais­ing aware­ness through so­cial me­dia; SRK Uni­verse, a fan­club for Shah Rukh Khan which cam­paigned for the cause on­line; and sports com­men­ta­tor Har­sha Bhogle. “Around 2.5 mil­lion peo­ple in In­dia suf­fer from can­cer. Among women, breast can­cer is the most com­monly oc­cur­ring form of can­cer and for ev­ery two women di­ag­nosed, one succumbs to the disease,” Bhogle said, point­ing to the ur­gency of the prob­lem.

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