Rap­ping it up in style

Mid Day - - Daily Dossier -

Amid all the hype around Ran­veer Singh’s up­com­ing film based on rap­pers from Mum­bai’s slums, we chanced upon one in­trigu­ing ex­change. On In­sta­gram, Singh, who will be play­ing un­der­ground rap­per DI­VINE, wrote on an­other rap­per, Naezy’s post (also fea­tured in the film) leav­ing a sin­gle-line com­ment that read, “Ban­tai Bac­chi Bhamai”. A phrase from the pop­u­lar song Mere Gully Mein, it has also fea­tured in Gari-B Ki Ka­haani, a vi­ral video that fa­mil­iarised Mum­baikars with Tad­pa­tri Talkies, an en­ter­tain­ment group known to leave their au­di­ences in splits. One of their fans then replied to Singh’s com­ment say­ing, “Dhandha karke ka­maaye,” — lyrics from the com­edy group’s spoof video. And this be­came sort of an­ti­do­tal to the lead­ing ac­tor’s ef­forts in sub­tly us­ing so­cial me­dia to pro­mote his film, as ne­ti­zens switched their at­ten­tion to the Tad­pa­tri boys. “It was funny to see that our fans re­sponded to Naezy’s line with one of our catch­phrases,” Sid­harth Raveen­dran, video pro­ducer and per­former from the group, told this di­arist.

Naezy Ran­veer Singh Sid­harth Raveen­dran

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