Frame-wor­thy

Mid Day - - Daily Dossier -

Ad­ver­tise­ments in a Mum­bai lo­cal have al­ways been en­ter­tain­ing. If you’re hooked to the jin­gle about spices al­ready, then it’s safe to as­sume that you’re a cer­ti­fied lo­cal train com­muter. But when this di­arist boarded a Da­hanu Road train from Grant Road sta­tion over the week­end, the ladies com­part­ment sported many gi­ant wooden frames fea­tur­ing posters of a tele­vi­sion show on ev­ery edge. Now that’s a def­i­nite step up from the tacky ads printed on paper and sim­ply stuck on the walls. We like.

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