Millennium Post (Kolkata)

Vedanta revives ‘Dhokra’ artform to create livelihood­s


NEW DELHI: Vedanta, India’s largest producer of aluminium and its value-added products, is reviving traditiona­l artforms like Dhokra, mural and tribal paintings in the regions where it operates. On April 15, 2021, i.e., World Art Day, Vedanta launched advanced product design training for artisans of Dhokra, a beautiful metalworki­ng artform with origins dating back to the Indus Valley civilizati­on, in Lanjigarh, Odisha. The company also organised an exhibition and competitio­n of tribal arts for local artists to encourage adoption of arts & crafts as a means of sustainabl­e livelihood in the region.

Ajay Kapur, CEO - Aluminium & Power Business and Managing Director - Commercial at Vedanta Ltd., says, “These art forms are a cultural heritage of our nation. We strive to patronize these indigenous art forms and nurture the creative potential of the rural artisans which remains unexplored with the mainstream world. Vedanta strives to enable communitie­s in, around and far beyond the areas where it operates, to become empowered and self-reliant participan­ts in the economic progress of the country. Our endeavours have brought not just recognitio­n for the Dhokra artisans of Kankeri but also created a new market for them, resulting in more business and increased household income. Even today, we continue to upskill these naturally gifted artisans and help them get the recognitio­n they deserve at national and internatio­nal platforms.”

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