Senco Gold & Diamonds launches ‘Milon’ collection with Rituparna Sengupta

Senco Gold and Diamonds, the largest organised jewellery retailer in Eastern India, launched its ‘Milon collection’ on May 21, 2022. This new collection offers beautifully crafted gold with silver pendant sets, earrings, rings and necklace sets, starting from Rs 20,000. The brand also launched a range of exquisitely crafted heartshaped diamond jewellery starting from Rs 35,000.

Named as ‘Milon’ collection, it is inspired by the movie ‘Belashuru’, an engaging love story of an elderly couple that leaves a footprint on the sands of time. Love forms the foundation of our lives and becomes our support through trying times. This special bond is the source of respect, emotional safety and understanding.

The brand feels proud to be associated with the movie ‘Belashuru’ as its presenting partner. Eminent actor Rituparna Sengupta and the cast of the movie graced the launch of the ‘Milon’ collection. The movie was released in theatres on May 20, 2022 and stars Bengali film icons Soumitra Chattopadhyay and Swatilekha Sengupta. This movie will be their last piece of work.

Speaking on the occasion, Suvankar Sen, MD and CEO, ‘Senco Gold and Diamonds’ said, “We are delighted to present the ‘Milon’ collection to our customers who can choose from a wide range of intricately designed jewellery for their loved ones. Each piece of jewellery from the collection showcases the superior quality of craftsmanship of the skilled karigars, who have been working with us for several years.”

Commenting on the occasion, Joita Sen, Director, ‘Senco Gold and Diamonds’ said, “We are excited to launch the new gold with silver jewellery called ‘Milon’, which is one of its kind unique collection crafted by renowned karigars. We are happy to announce our partnership with the movie ‘Belashuru’ to introduce the ‘shuru’ of this fusion of two precious metals.”

Actor Rituparna Sengupta said, “I thank ‘Senco Gold and Diamonds’ for inviting me to be a part of the launch of this unique jewellery collection. ‘Senco Gold and Diamonds’ has always been known for their delicate craftsmanship, which gives us beautiful designs of jewellery.”

‘Senco Gold and Diamonds’ offers a wide and unique collection of gold, diamond and silver jewellery from workwear to bridal designs.

It is inspired by the movie ‘Belashuru’, an engaging love story of an elderly couple