Zucker­berg ad­mits Face­book tracks non-users too

Millennium Post - - FRONT PAGE -

Con­cern about Face­book Inc’s re­spect for data pri­vacy is widen­ing to in­clude the in­for­ma­tion it col­lects about non-users af­ter Chief Ex­ec­u­tive Mark Zucker­berg said the world’s largest so­cial net­work tracks peo­ple whether they have ac­counts or not.

Pri­vacy con­cerns have swamped Face­book since it ac­knowl­edged last month that in­for­ma­tion about mil­lions of users wrongly ended up in the hands of po­lit­i­cal con­sul­tancy Cam­bridge An­a­lyt­ica, a firm that has counted US Pres­i­dent Don­ald Trump’s 2016 elec­toral cam­paign among its clients.

Zucker­berg said on Wed­nes­day un­der ques­tion­ing by US Rep­re­sen­ta­tive Ben Lu­ján that, for se­cu­rity rea­sons, Face­book also col­lects “data of peo­ple who have not signed up for Face­book.”

Law­mak­ers and pri­vacy ad­vo­cates im­me­di­ately protested the prac­tice, with many say­ing Face­book needed to de­velop a way for non-users to find out what the com­pany knows about them.

“We’ve got to fix that,” Rep­re­sen­ta­tive Lu­ján, a Demo­crat, told Zucker­berg, call­ing for such dis­clo­sure, a move that would have un­clear ef­fects on the com­pany’s abil­ity to tar­get ads.

Zucker­berg did not re­spond. On Fri­day Face­book said it had no plans to build such a tool. Crit­ics said that Zucker­berg had not said enough about the ex­tent and use of the data.

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