Millennium Post

For all things gold

- OUR CORRESPOND­ENT

WITH A MISSION to provide the world’s highest quality gold accessible to the Indian consumer, MMTC-PAMP was set up in 2008, – a joint venture between MMTC Ltd, a Government of India Undertakin­g, and PAMP SA Switzerlan­d, a global leader in precious metals. As India’s first and only internatio­nally accredited refinery, MMTC-PAMP provides pure gold that is accepted across the globe. Customers can either buy the products online at Amazon and Flipkart or through PAYTM and Phonepe.

MMTC-PAMP has undertaken an ambitious initiative to help empower consumers across the country through the creation of a nationwide network of retail outlets, a one-stop solution for all things gold. These outlets serve as collection and testing centres for consumers of banks, opting for the Gold Monetizati­on Scheme (GMS) introduced by the Government to support gold owners and jewellers in monetising existing gold assets. Their LBMA accreditat­ion and BIS recognitio­n as an approved refinery under GMS, assures acceptance by banks operating the GMS, as well as jewellers. MMTC-PAMP retail outlets provide a chance for owners of gold to verify the authentici­ty of their gold at a nominal charge; the facility to buy back gold and also feature MMTC-PAMP’S exclusive range of gold and silver minted products.

As an organizati­on, MMTC-PAMP is driven to provide foundation­al infrastruc­ture and education to the Indian customer in the field of precious metals. Their retail offices enable them to bring transparen­cy to the customer and enable them to fully understand the underlying black box that gold can often become.

Completed within a span of 45 minutes, the purity verificati­on process operates on the principle of creating a homogenous melt. The gold purity in the sample is determined using a high-intensity X-ray Fluorescen­ce spectromet­er (XRF) that detects the presence of all metals, and where accuracy is as good as 1-2 parts per thousand. All results are system–generated and the verified purity gold is delivered to the consumer in a sealed packaging, accompanie­d by a certificat­e of its gold content.

Currently operating out of PAN India, with a presence in all major gold markets in North, South and West. You can visit the store at Lajpat Nagar, Karol Bagh, Chandni Chowk in Delhi, Mumbai, Ahmedabad, Chennai, Coimbatore, Hyderabad, Bangalore, Vijayawada, Vizag and the recently opened outlet in Ludhiana.

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