Political ads: FB makes it must for advertisers to disclose identity

NEW DELHI: In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook on Thursday made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram.

Beginning early next year, Facebook will also start showing a disclaimer on all political advertisements by providing details of those placing the advertisements.

Also, an ‘online searchable ad library' will be opened to provide information like budget associated with an individual advertisement and the range of impressions.